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READINESS ACTIVITIES OVERVIEW

Leveraging a PSA campaign presents numerous opportunities to more deeply engage new and existing supporters in your communities. It also creates the desire for us all to meet those new supporters with our best foot forward. That is why we presented a series of Ad Council Readiness Activities to help you to make the most out of this campaign and create the greatest impact in your community. With the launch of Chapter 2 of the campaign, now is a perfect time to take a refresher. Click on the activities below.

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ACTIVITY SET 1: CREATE A UNIFIED VOICE

One of the most powerful outcomes of this campaign includes solidifying a unified and strong voice for the Meals on Wheels movement nationwide. Through the first chapter of the campaign, one-third of Americans reported being aware of it in the marketplace. Members can make it abundantly clear to all of their existing and potential supporters that your program is a part of this colorful voice by adopting the Meals on Wheels brand.

Not a Member yet? You can still be part of the unified voice! The first step in doing so is to join here.

ACTIVITY SET 2: VOLUNTEER ONBOARDING

Your program may be receiving an influx of new volunteer prospects from the campaign. Learn how to efficiently move them through the onboarding process so that they become dedicated, long-time volunteers

ACTIVITY SET 3: VOLUNTEER MATCHING

The campaign is inviting the public to visit a microsite where they can be matched with the local Meals on Wheels program in their area. Ensure that prospects in your community can find you. 

ACTIVITY SET 4: ENGAGE YOUR COMMUNITY

The Ad Council campaign presents local Member programs with endless opportunities to further engage supporters in their communities. Explore how to take full advantage of these opportunities by planning your community engagement activities. 

BECOME A MEMBER OF MEALS ON WHEELS AMERICA IF YOU HAVEN'T YET

Leveraging the Ad Council campaign is just one of the many benefits of Meals on Wheels America Membership. Join today!

READY, SET, GO!

We'll keep you posted on campaign updates as they develop!

QUESTIONS?

Contact adcouncil@mealsonwheelsamerica.org