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WELCOME TO
THE AD COUNCIL RESOURCE CENTER

THE NATIONAL PSA CAMPAIGN:
WHAT IT MEANS FOR YOU AND HOW TO MAKE THE MOST OUT OF IT

The Ad Council campaign is one of the most exciting things to ever happen in support of the nationwide Meals on Wheels movement! Through it, the Meals on Wheels story will be told by one of the nation's top advertising agency through tens of millions of dollars of donated media each year, for three years. With the campaign officially launched, its primary goal is to send volunteer prospects to your local program.



AdCouncil

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Join the effort to propel the nationwide Meals on Wheels movement into the public spotlight in communities all across the country. And, leverage the campaign resources offered in this section of our website to help you make the most out of it locally.

The three-year campaign is a dynamic collaboration between Meals on Wheels America, the Ad Council, our pro bono ad agency, Anomaly (one of the best agencies in the country most known for its adorable and award-winning Budweiser puppy/Clydesdale Super Bowl ads) and two Member Advisory Committees.

IN THIS RESOURCE CENTER YOU CAN:

HERE'S WHAT SOME OF OUR MEMBERS SAID ABOUT THE ANNOUNCEMENT OF THE CAMPAIGN....

Very exciting news! We have been dreaming of this for so long! And I say "dreaming" because we knew we could not afford it and it's been so long on the wait.

"I can't tell you how excited I am about this campaign. Truly, I feel re-energized and can't wait to share the information with my team.

I am so very excited! As a small program there is NO WAY we could have this kind of ad campaign!

I think this is a fantastic opportunity that will produce real results.

QUESTIONS?

Contact adcouncil@mealsonwheelsamerica.org.

NOT A MEMBER? JOIN NOW TO TAKE PART IN THE CAMPAIGN

In order to fully leverage the campaign and reap all of the Association's benefits, join our movement here.