GET TO KNOW THE STRATEGIC FOUNDATION
Since the first announcement of our partnership with the Ad Council and our agency, Anomaly, we have been presenting Virtual Town Halls, Conference presentations and webinar gatherings to ensure you have the opportunity to follow the campaign’s progress.
While you can review the finished campaign in its entirety here, it will also be helpful for your own efforts to understand how we got there. Members can review recordings of these presentations below. You must be logged in to your Member Central account to access the links - log in here. Not a Meals on Wheels America Member and want to check these out? Join now.
- Ad Council Conference Introduction – on the big stage at our Meals on Wheels Annual Conference in September, 2015, the Ad Council and Anomaly shared their plans for developing our campaign.
GET TO KNOW THE CREATIVE THEME
Using the research as the guide, Anomaly brought the campaign to life through a new creative theme that is catching on like wildfire! Specifically designed to be customized at the local program level, we believe this theme is helping to make Meals on Wheels a household name, once again, in your community and across the country.
- Creative Theme Announced – listen to this February 2016 Virtual Town Hall Where Anomaly shared the creative theme for the campaign.
This Town Hall is made available to Meals on Wheels America Members only. To view it, and receive all of the benefits the Association has to offer, join today.