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GET TO KNOW THE CAMPAIGN OVERVIEW

This PSA campaign is the product of a targeted, comprehensive research study of Meals on Wheels volunteers and volunteer prospects. From prospects we identified what they know about Meals on Wheels, what they perceive as barriers to volunteering and how we can motivate them to join the movement. Through nearly 5,000 of your volunteers we gained insight on what makes volunteering for Meals on Wheels so special and how to tell that story. 

All of this research served to direct development of Anomaly's Creative Strategic Brief which then was used to guide the creation of the now launched PSA theme and creative ideas. Learn more about the research, the Creative Brief and the PSAs below!

READINESS ACTIVITIES

GET TO KNOW THE STRATEGIC FOUNDATION

Since the first announcement of our partnership with the Ad Council and our agency, Anomaly, we have been presenting Virtual Town Halls, Conference presentations and webinar gatherings to ensure you have the opportunity to follow the campaign’s progress.

While you can review the finished campaign in its entirety here, it will also be helpful for your own efforts to understand how we got there. Members can review recordings of these presentations below.
You must be logged in to your Member Central account to access the links - log in here. Not a Meals on Wheels America Member and want to check these out? Join now.

  • Ad Council Conference Introduction – on the big stage at our Meals on Wheels Annual Conference in September, 2015, the Ad Council and Anomaly shared their plans for developing our campaign.

GET TO KNOW THE CREATIVE THEME

Using the research as the guide, Anomaly brought the campaign to life through a new creative theme that is catching on like wildfire! Specifically designed to be customized at the local program level, we believe this theme is helping to make Meals on Wheels a household name, once again, in your community and across the country. 

  • Creative Theme Announced – listen to this February 2016 Virtual Town Hall Where Anomaly shared the creative theme for the campaign.

This Town Hall is made available to Meals on Wheels America Members only. To view it, and receive all of the benefits the Association has to offer, join today.

QUESTIONS?

Email adcouncil@mealsonwheelsamerica.org.