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"America, Let's Do Lunch" is the product of a comprehensive research study of Meals on Wheels volunteers and volunteer prospects. We identified what prospects know about Meals on Wheels, what they perceive as barriers to volunteering and how we can motivate them to join the movement. Through nearly 5,000 volunteers we gained insight on what makes volunteering for Meals on Wheels so special and how to tell that story.

All of this research served to direct the creative strategy, vision and ultimate PSAs from our pro-bono ad agency, Anomaly. Learn more about the research here!

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Questions about the campaign and its strategy? Email