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THE NEW DONATE BUTTON

The “America, Let’s Do Lunch” microsite, americaletsdolunch.org, has a new addition! If visitors aren’t yet ready to volunteer, they can now support your program by donating!

While we don't know if this addition to our volunteer recruitment campaign will generate much in the way of donations, we have put together some questions and answers below that are designed to help you better understand this new option and how it will work.

America Lets Do Lunch Donate Button

WHAT IS THE “AMERICA, LET’S DO LUNCH” DONATE BUTTON INITIATIVE?

In addition to the ability to sign up to volunteer with local programs on americaletsdolunch.org, Meals on Wheels America has added the option for the public to donate to support seniors in their communities.

WHO WILL GET THE FUNDS RAISED?

Funds collected through the donate button on americaletsdolunch.org will be split 75%/25% net, with 75% going to the local Member program(s) that serve the zip code of the donor and 25% staying with Meals on Wheels America to offset campaign costs.

HOW WILL MEALS ON WHEELS AMERICA DETERMINE WHICH LOCAL PROGRAMS RECEIVE DONATIONS?

Only Members of Meals on Wheels America are eligible for funds raised through this effort. The funds will be assigned using the same service area zip code matching system we use for the campaign’s volunteer matching process. Through this formula, if a zip code is served by a single Member program, that program will receive the local program share of the funds. If multiple Member programs serve a single zip code, the local program share of the funds will be divided evenly between those programs. If no Member program services the zip code, the funds collected will remain with Meals on Wheels America. Programs can opt out of receiving donations by emailing membership@mealsonwheelsamerica.org.

HOW OFTEN WILL MY PROGRAM RECEIVE OUR DONOR DISTRIBUTIONS?

Programs will receive their percentage of the revenue through quarterly distributions, should donations have been made to their zip code(s) during that quarter.

HOW DO I CHECK WHICH ZIP CODES YOU HAVE ON FILE FOR MY PROGRAM?

You can find out which zip codes we have on file for your program by emailing membership@mealsonwheelsamerica.org.

WHAT HAPPENS TO THE DONOR’S CONTACT INFORMATION AFTER THIS DONATION IS PROCESSED?

Meals on Wheels America will retain all donor contact information. Our plan is to ensure that donors who come in through the “America, Let’s Do Lunch” campaign continue to receive messaging that is consistent and aligned with the national campaign that attracted them to Meals on Wheels in the first place. Meals on Wheels America will not solicit these donors on behalf of the national Association. We will continue to work with the campaign’s digital agency to fully optimize opportunities that will increase these donors’ value to your local program, which will include building a nationwide database of Meals on Wheels volunteers, donors and activists who can be called upon to support your programs well into the future.

Depending on the success of this effort, we may explore using a third-party vendor to house and manage the donor files.

HOW WILL I KNOW IF ANY OF MY CURRENT DONORS WILL BE ON THIS NEW DONOR LIST?

While there are no guarantees, the likelihood of this happening is low. The majority of visitors coming to the campaign’s volunteer sign-up page are new to the network and not currently engaged with a specific program.

We will always provide donors and others the opportunity to “opt out” of future electronic communications.

WHAT IF THERE IS A “HIGH DOLLAR” GIFT THAT COMES FROM ONE OF THE ZIP CODES MY PROGRAM SERVES THROUGH THIS EFFORT?

Meals on Wheels America will alert a Member program of any gifts received from one of their zip codes above $1,000 in a timely manner so that both organizations can coordinate to ensure that the donor is thanked and stewarded appropriately.

WILL MEALS ON WHEELS AMERICA BE IMPLEMENTING ANY ACQUISITION MAILINGS TO THIS NEW LIST OF DONORS?

This is intended to be an online program only.  We do not have any plans for acquisition mailings.

WILL MEALS ON WHEELS AMERICA SHARE OR RENT THIS LIST OF NEW DONORS TO ANY OUTSIDE ORGANIZATIONS?

No. The privacy of our donors is very important to us, and we will not share or sell this information to anyone.