VOLUNTEER ONBOARDING OVERVIEW
We hope that this campaign will send lots of new volunteer prospects to your program. Our ultimate success will be determined by how well we convert these prospects into long-time, dedicated volunteers to serve your seniors.
That is why our Ad Council Green Member Advisory Committee has worked hard to develop ideas and best practices that can support you in meeting prospects’ expectations and getting them to fall in love with your program.
LOW-FRICTION VOLUNTEER ONBOARDING AND WHY IT MATTERS
We spoke with volunteer prospects around the country and they were very clear about what they want to see from the organizations they are considering for volunteer service. And, they were just as clear about the fact that, in the early get-to-know-you phases of onboarding, they are evaluating you just as much as you are evaluating them!
They want to be sure the organization they decide to volunteer with is efficient, personable, organized and will make good use of their time. They want you to make it easy for them to sign up, to present them with clear steps that they need to take, and they don’t want you to make them jump a lot of hurdles before they’ve made the decision to commit to your program. However, once you have gained their trust in these ways, they can become dedicated, long-term assets to your organization and the seniors you serve.
Given this, we recommend that all programs build or adjust their onboarding model to be as “low-friction” as possible, within the requirements of your local and state governments and regulations.
Learn more about how to achieve these results below!