WHAT IS THE SUBARU SHARE THE LOVE EVENT?
From November 16, 2017, through January 2, 2018, Subaru of America will donate $250 for every new vehicle sold or leased to the customer's choice of participating charities. As a national charitable partner, Meals on Wheels America is excited to participate again for the tenth straight year. The other national charities are ASPCA, Make-a-Wish and the National Park Foundation. Local Subaru retailers may also designate up to two “Hometown Charities” for customers to consider in addition to the national charities. (Retailers have already selected their hometown charities for this year’s Event.) Customers can select one charity to receive the entire $250 donation or split it among multiple participating charities. Meals on Wheels America will not know the amount designated for us and our Members until after the Event concludes.
WHY SHOULD MY PROGRAM PARTICIPATE IN THE SHARE THE LOVE EVENT?
Your program can harness the power of a wildly successful national cause marketing campaign – organized and promoted by a world-renowned company – and earn unrestricted revenue. Participate at the level of your choosing to earn your share of the revenue while bringing attention to your program and impact. Participating in the Share the Love Event not only leads to revenue for your program during the Event season; you can also forge a long-lasting partnership with your local Subaru retailer.
WHAT IS NEW AND DIFFERENT ABOUT THE 2017-2018 SHARE THE LOVE EVENT?
If you have participated in the Share the Love Event for many years, you’ll notice that Meals on Wheels America continues to refine our involvement and resources provided to you based on Member feedback. Here are the key changes:
- Like last year, there is no cap on the amount of funding that Subaru of America will give away based on sales during the Subaru Share the Love Event. The more cars sold, and the more customers that select “Meals on Wheels America” as a recipient of Subaru’s generosity, the more money we all can earn.
- Just as we did last year, revenue designated for Meals on Wheels America through Subaru’s Share the Love Event will be distributed only to Member programs that meet the minimum Share the Love Event participation criteria.
- Based on your level of commitment, we will divide up the total Meals on Wheels America revenue among all participating, qualified Member programs in your state. The total revenue for each state will be determined by sales and how many Subaru customers select Meals on Wheels America as one of their charities of choice. Since contributions are tied to sales, the revenue potential grows with the sale or lease of each new Subaru between November 16, 2017, and January 2, 2018.
WORKING WITH RETAILERS
AM I ALLOWED TO REACH OUT DIRECTLY TO THE SUBARU RETAILER IN MY AREA TO DISCUSS A "LOCAL ACTIVATION?"
Yes! Member programs are encouraged to reach out directly to Subaru retailers in their area to plan local events for the Share the Love Event. It is important to note that retailers are under no obligation to participate in a “local activation.” As there are multiple charities participating in this year’s Share the Love Event, and the holiday season is an extremely busy time for retailers, Subaru asks that the amount of outreach to its retailers be kept to a reasonable minimum. Local activations – including awareness-raising events and activities – must take place between November 16, 2017, and January 2, 2018. Learn more here
SHOULD I PARTICIPATE IN THE SHARE THE LOVE EVENT IF I'M UNABLE TO PARTNER WITH A RETAILER?
Yes, you should absolutely participate even if you’re unable to form a retailer partnership. You will need to rally your community around the Share the Love Event through other events, activities and outreach – anything that will encourage your network to purchase a Subaru between November 16, 2017, and January 2, 2018, and check the “Meals on Wheels America” box when selecting their charity of choice. As long as you meet theminimum level of participation
, you are eligible to receive your share of your state’s revenue.
WHAT IF THERE ISN'T A SUBARU RETAILER IN MY AREA?
Even if there isn’t a Subaru retailer within 50 miles of your service area, you can still participate in and benefit from the Share the Love Event. You will need to rally your community around the Share the Love Event through other events, activities and outreach – anything that will encourage your network to purchase a Subaru between November 16, 2017, and January 2, 2018, and check the “Meals on Wheels America” box. As long as you meet the minimum level of participation
, you are eligible to receive a share of your state’s revenue
I'VE BEEN UNABLE TO FORM A RELATIONSHIP WITH MY LOCAL SUBARU RETAILER. CAN I STILL PARTICIPATE?
It's entirely up to the Retailer whom they partner with and in what capacity. If they don’t want to partner with you, no problem. You can still promote to your donors, volunteers and community the opportunity to buy a Subaru and create a meaningful impact for Meals on Wheels.
HOW DO I GET STARTED?
Getting started is simple! First, make sure your Meals on Wheels America Membership is in good standing. Only Meals on Wheels America Member programs in good standing as of November 1, 2017, and remain in good standing throughout the entire Share the Love Event and fund distribution period are eligible to receive funds. If you are not a Member, join today
or contact firstname.lastname@example.org
for more information.
Once you’ve checked your Membership status, use our Share the Love Member Toolkit
to brainstorm ideas and set plans in motion. Be sure to check the list of qualified activities to make sure you’re planning the activities that will qualify your program for a share of the revenue. One of the best ways to influence Subaru sales and Meals on Wheels America contributions is by planning a “local activation” with your local Subaru retailer. Check out our Retailer Reach Out Guide
before contacting them directly.
Then, register so that we know you’re planning to take part by Wednesday, November 15. You can register here
. We recognize that some programs will partner with Subaru retailers and that others will not be able to do so. (If you are unable to partner, simply put “N/A” for Retailer.) Either way, use the description field to describe your proposed activities as clearly and concisely as you can so that we’re able to track our activities across the network.
Once you’ve registered, you can check out the Editorial Calendar [coming soon!] to see our list of planning and event ideas. Use this as a starting point and make your own!
DO YOU HAVE ANY SUGGESTIONS FOR SMALL PROGRAMS THAT ARE STRUGGLING TO FIT THESE ACTIVITIES IN WITH OTHER DEMANDS?
You can absolutely still participate in the Share the Love Event even with limited capacity! Here’s one example of how this could work in a resource-strapped setting:
- 4 Facebook posts throughout the 6 week period about the Share the Love Event. (These are already drafted by Meals on Wheels America, so no need to create new content.)
- At the Thanksgiving meal delivery (30 volunteers + Board present), hand out Subaru Share the Love Event flyers. (Also already created by Meals on Wheels America, so just need to print!)
- 1 newsletter article about the Share the Love Event (article created by Meals on Wheels America, so just need to add in any additional details relevant to this community.)
- Details about the Share the Love Event posted in neighborhood community bulleting. (Scan a copy of the bulletin for your Final Report.)
CAN I FOUND OUT WHICH FELLOW PROGRAMS ARE PARTICIPATING IN MY STATE SO THAT WE CAN WORK TOGETHER?
Existing State Associations are great avenues through which to mobilize at the state level. We encourage you to reach out to other Members in your state to learn about what they’re doing to drive sales during this year’s Share the Love Event. Remember, the more you can work together to make your events and outreach efforts bigger and better, the more every program in your state stands to earn. Want to learn more about who is participating in your state? Reach out to email@example.com
WHAT IS A HOMETOWN CHARITY?
Please see our page on Hometown Charities
THE REVENUE SHARE
IF MY PROGRAM WAS CHOSEN AS A HOMETOWN CHARITY, ARE WE STILL ELIGIBLE TO PARTICIPATE IN THE MEALS ON WHEELS AMERICA REVENUE SHARE?
Please see our page on Hometown Charities
HOW DOES MY PROGRAM BECOME ELIGIBLE TO RECEIVE A SHARE OF THE MEALS ON WHEELS AMERICA REVENUE RAISED IN MY STATE?
Please see our Eligibility
page for details.
HOW DOES THE REVENUE FUNNEL FROM SUBARU OF AMERICA TO MY PROGRAM?
For every new vehicle sold or leased during the Share the Love Event, Subaru of America donates $250 to the customer’s choice of charities. Customers can choose anywhere from one to six charities that are all pre-designated, and the $250 gift will be divided up accordingly based on how many charities are selected by the individual customer. At the end of the Share the Love Event, Subaru of America tallies all of the sales by state and customer selection. Once they have a full list of how much money was earned by each national charity in each state, Subaru will provide a list of funds available in each state (State Allocations) to Meals on Wheels America. (Meals on Wheels America keeps 15% of all funds earned to support our national efforts, which in turn support you.) Once Meals on Wheels America knows the state allocations, we look at the number of shares by each program earned across the state by participating programs (see the example of how we calculate below.) Based on the number of shares your program earns (which correlates to the number of qualified activities
you complete), Meals on Wheels America will distribute funding to you.
HOW IS MY PROGRAM'S SHARE OF REVENUE DETERMINED?
Please see our pages on the Revenue Share
and qualified activities
IF I'M NOT ABLE TO PARTICIPATE IN THE SHARE THE LOVE EVENT, ARE THERE OTHER WAYS TO GET A SHARE OF THE FUNDING RAISED?
Unfortunately, no. We will distribute the funds only to Meals on Wheels America Member programs that help drive the overall success of the Share the Love Event.
HOW SOON AFTER THE EVENT ENDS ARE PROCEEDS ANNOUNCED AND DISTRIBUTED TO PARTICIPATING PROGRAMS?
Historically, Meals on Wheels America has received the state allocations- the listing of how much revenue was earned through sales and customer selection in each state- from Subaru of America in late February/early March. At that point, Meals on Wheels America can read through all Final Reports and make funding decisions in mid-March. This timeline is not exact and is dependent on a number of external factors. Don't see the answer to your question?