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HOW FELLOW MEMBERS HAVE EARNED THEIR SHARES

Not sure what to do for this year's Share the Love Event? Take a look at what fellow Member programs did last year and how they might have leveraged their efforts to earn their piece of the Revenue Share by executing qualified activities.

REMEMBER: To be eligible for one share, your program must complete at least 1 qualified activity under each participation category (Digital, Stakeholder Engagement, Public Relations, Event/In-Person Gathering).

GRAND RIVER MEALS ON WHEELS IN RIFLE, CO

To celebrate Share the Love in December 2016, young adult volunteers from Grand River Meals on Wheels delivered blizzard bags in their new Subaru. These blizzard bags provided two days of shelf-stable emergency food to help alleviate food anxiety among their senior clients. These bags were couriered in a new Subaru Outback, from Glenwood Springs Subaru.

Want to learn more about the blizzard bag project? Reach out to Kaaren Peck at kpeck@grhd.org.

THE REVENUE SHARE

Grand River Meals on Wheels celebrates Share the Love in 2016

Here's how the program could leverage these efforts to complete qualified activities and earn a piece of the Revenue Share pie: 

  • Event with local Subaru Retailer delivering blizzard bags = 1 Qualified Activity (Event)
  • 1 printed newsletter article to donors = 1 Qualified Activity (Stakeholder Engagement)
  • 1 article in local newspaper about event with Retailer  = 1 Qualified Activity (Public Relations)
  • 4 Facebook Posts = 1 Qualified Activity (Digital)
    • 2 FB post following event
    • 2 FB posts about Share the Love using sample social from MOWA

Grand River Meals on Wheels would receive 1 share for completing the above 4 qualified activities.


 

MEALS ON WHEELS PEOPLE IN PORTLAND, OR

Some people think of the Pacific Northwest as “Subaru Country,” and Meals on Wheels People in Portland, OR, certainly agrees. Together with Wilsonville Subaru, they promoted the Share the Love Event with promotional items in the Subaru showroom, and the retailer even included Meals on Wheels People in a two-week, local television ad campaign. They also got the retailer involved in their annual “Donate Dinner” campaign, happening around the same time as the Share the Love Event. 



 Want to learn more? Contact Marcie Kessel at marcie.kessel@mealsonwheelspeople.org.

 
THE REVENUE SHARE

Here's how the program could leverage these efforts to complete qualified activities and earn a piece of the Revenue Share pie:

  • 1 local TV ad promoting Share the Love = 1 Qualified Activity (Public Relations)
  • Event at Subaru retailer to launch the TV spot = 1 Qualified Activity (Event)
  • Mention of Share the Love on website = 1 Qualified Activity (Digital)
  • 1 email to donors and volunteers about the Share the Love Event = 1 Qualified Activity (Stakeholder Engagement)
  • 4 FB Posts = 1 Qualified Activity (Digital)
    • 2 posts featuring the TV ad
    • 2 posts using sample social from MOWA

Meals on Wheels People would receive 1 share for completing these 5 qualified activities.


 
Meals on Wheels of Greater Lafayette partners with their local Subaru dealer for Share the Love.

MEALS ON WHEELS GREATER LAFAYETTE, IN

Bob Rohrman Subaru often donates as much as $3,500 to Meals on Wheels Greater Lafayette to purchase holiday gifts for all their clients. They make the client gift bags, and the retailer shows up with brand new Subarus to cover all of the program's routes one day, partnering with volunteers to deliver the meals and gifts. The event gives Subaru and Meals on Wheels recognition with local media and even allows the retailer to take volunteers on an extended “test drive."

Want to replicate this in your own community? Email Wayne Howe at waynemow@jenksrest.com.

 
THE REVENUE SHARE

The program could leverage these efforts to complete qualified activities and earn a piece of the Revenue Share pie through:

  • Event with Local Subaru Retailer = 1 Qualified Activity (Event)
  • 1 direct mail piece to donors about Share the Love = 1 Qualified Activity (Stakeholder Engagement)
  • 1 article in local newspaper = 1 Qualified Activity (Public Relations)
  • 1 blog post about the Retailer event = 1 Qualified Activity (Digital)
  • 1 listing of the Share the Love Event in a local community calendar = 1 Qualified Activity (Public Relations)
  • 10 Tweets = 1 Qualified Activity (Digital)
    • 4 tweets on day of event with live coverage
    • 6 tweets about Share the Love using sample social from MOWA

Meals on Wheels Greater Lafayette would receive 1.5 shares for completing these 6 qualified activities.


 

MEALS ON WHEELS SAN ANTONIO, TX

Meals on Wheels San Antonio partnered with not only one but two Subaru retailers for the 2016 Share the Love Event. Both North Park Subaru and North Park Dominion Subaru volunteered as a team to deliver meals and encourage patrons to support Meals on Wheels by donating blankets for their seniors and pet food for their “AniMeals” program.

Want to learn more about how they persuaded the retailer to get involved? Reach out to Ariana Barbour at arianab@mowsatx.org
Meals on Wheels San Antonio partnered with North Park Subaru to Share the Love in 2016

THE REVENUE SHARE

Here's how the program could leverage these efforts to complete qualified activities and earn a piece of the Revenue Share pie:

  • Event with Local Subaru Retailer = 1 Qualified Activity (Event)
  • Share the Love collateral handed out at event = 1 Qualified Activity (Stakeholder Engagement)
  • 1 article in local newspaper = 1 Qualified Activity (Public Relations)
  • 1 blog post about the Retailer event = 1 Qualified Activity (Digital)
  • 1 listing of the Share the Love Event in a local community calendar = 1 Qualified Activity (Public Relations)
  • 1 email to donors and volunteers about the Share the Love Event = 1 Qualified Activity (Stakeholder Engagement)
  • 1 radio ad about the local program’s participation in the Share the Love Event = 1 Qualified Activity (Public Relations)
  • Brought thank you cards and donuts to local Retailer to say thanks = 1 Qualified Activity (Event)
Meals on Wheels San Antonio would receive 2 shares for completing these 8 qualified activities.
 

 
Meals on Wheels San Francisco celebrates the 2016 Share the Love Event

MEALS ON WHEELS SAN FRANCISCO, CA

While San Francisco doesn’t have a Subaru retailer, that didn’t stop the local program from forming a relationship with Subaru. Meals on Wheels San Francisco coordinated a number of volunteer activities in partnership with Subaru's western zone office and regional marketing management team. Subaru sponsored their Thanksgiving meal delivery and delivered holiday gifts to the seniors, and the program created co-branded bags to promote that support. Their relationship has developed even further, with the Subaru team now packing groceries for about 300 low-income seniors each quarter.

Want to learn more about this partnership? Reach out to Karl Robillard, Director of Marketing and Communications at krobillard@mowsf.org

THE REVENUE SHARE

Here's how the program could leverage these efforts to complete qualified activities and earn a piece of the Revenue Share pie:

  • Event with local Retailer = 1 Qualified Activity (Event)
  • Mention of Share the Love on website = 1 Qualified Activity (Digital)
  • 1 email to donors and volunteers about the Share the Love Event = 1 Qualified Activity (Stakeholder Engagement)
  • 1 local news story about Share the Love = 1 Qualified Activity (Public Relations)
  • 4 FB Posts = 1 Qualified Activity (Digital)
    • 1 post about the retailer delivery event
    • 1 post showing photos of handing out flyers
    • 2 posts using sample social from MOWA

Meals on Wheels San Francisco would receive 1 share for completing these 5 qualified activities.