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PUBLICITY TOOLS & TEMPLATES

PLEASE HOLD PUBLIC PROMOTION UNTIL MEALS ON WHEELS AMERICA ADVISES

SUBARU'S NATIONAL PRESS RELEASE [COMING SOON]

You can link to Subaru's national press release in announcement outreach or on social media. 

PUBLICITY TEMPLATES

ANNOUNCEMENT PRESS RELEASE [COMING SOON] – This publicity tool can be used at any point leading up to the 2017 Share the Love Event to announce your program's participation and briefly mention your upcoming activation events.

ACTIVATION EVENT MEDIA ALERT [COMING SOON] – This publicity tool can be used in advance of your event to invite news crews and local newspapers out to capture photos and footage in real time.

APPROVED QUOTE FROM MEALS ON WHEELS AMERICA

“For the past ten years, Subaru of America has partnered alongside the Meals on Wheels network to deliver nutrition, companionship and comfort to our nation’s most vulnerable seniors,” said Ellie Hollander, President and CEO, Meals on Wheels America. “Since 2008, Subaru’s Share the Love Event has helped deliver more than 1.7 million meals to seniors served by Meals on Wheels. Funds raised through this year’s event will come at a critical time for the Meals on Wheels network, allowing our boots on the ground to deliver even more of these critically needed services.”


OUTREACH MATERIALS FOR DOWNLOAD

SUBARU IMPACT FLYER  [COMING SOON] – Download this one-page flyer to illustrate the needs of your seniors and the impact of choosing Meals on Wheels America as a charity of choice. It's ready to print and great to have on hand at all of your activation events! 

SHARE THE LOVE BUCK SLIP [COMING SOON] – Stuff this envelope-sized sheet into any outgoing mail to supporters and volunteers during the Event. We've designed them so you can fit three slips on one piece of 8.5 x 11 paper. Simply cut them apart and stuff away! 

SAMPLE BLOG POST OR NEWSLETTER ARTICLE [COMING SOON] – Use this ready-to-publish content to promote the Share the Love Event with your blog readers or newsletter recipients.

SAMPLE EMAIL OR LETTER TO SUPPORTERS [COMING SOON] – Send this off to supporters to inspire them to take part in the Share the Love Event.


SOCIAL MEDIA TIPS AND POSTS

PLEASE HOLD PUBLIC PROMOTION UNTIL MEALS ON WHEELS AMERICA ADVISES

One of the best ways you can highlight all of your hard work during the Share the Love Event is by showcasing it on social media. Social media allows you to promote your retailer events in advance, raise awareness for the Share the Love Event and share related photos and video.

THE BASICS

  • "Like" Subaru of America on Facebook and follow Subaru on Twitter and Instagram to link back to their posts, share campaign content and support the company that is giving back. The more you include them in your outreach, the better the chances are that they will retweet, share or engage in conversation. Your local retailer is likely active on social media, as well.
  • "Like" Meals on Wheels America on Facebook and also follow us on Twitter and Instagram. If you connect with us, we'll retweet and engage right back so that your voice is amplified even further.
  • When posting on Twitter or Instagram about the campaign, be sure to include #SharetheLove so that anyone interested in Share the Love will be able to find your post.

CONTENT IDEAS

  • Announce your participation in this year's event .
  • Inform your followers about the Share the Love Event in general. Be sure to encourage them to check the Meals on Wheels box when purchasing their Subaru between November 16, 2017, and January 2, 2018.
  • Promote your upcoming Share the Love local activation event(s).
  • Post pictures and videos of your events, clients and/or volunteers.
  • Post updates that link to any news coverage you get throughout the event.
  • Create a Facebook Event to invite supporters to your upcoming Share the Love local activation event(s).

BRANDED SOCIAL MEDIA IMAGES

Use our branded images to enhance all your social media posts. 

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[DOWNLOADABLE GALLERY OF SOCIAL MEDIA IMAGES COMING SOON]

SAMPLE PROMOTIONAL POSTS

    PLEASE HOLD PUBLIC PROMOTION UNTIL MEALS ON WHEELS AMERICA ADVISES

When you're not talking about your local activation events and activities, feel free to use our sample promotional posts that are great to use anytime throughout the Share the Love Event. Remember: Social posts perform better when they're accompanied with an inspiring image! Include an image from above or create your own! 

FACEBOOK

  • You can help seniors right here in [TOWN/AREA] when you buy or lease a new Subaru during the 2017 Share the Love Event (November 16 – January 2) and select Meals on Wheels as the recipient of a $250 donation from Subaru of America, Inc. Learn more at www.mealsonwheelsamerica.org/sharethelove.
  • Do you love supporting Meals on Wheels? So does Subaru of America, Inc.! Their annual #SharetheLove Event has helped deliver 1.7M+ meals to #seniors over the last 9 years! You can help increase that number this year when you buy or lease a new Subaru between now and January 2 and select Meals on Wheels as the recipient of a $250 donation. Learn more at www.mealsonwheelsamerica.org/sharethelove.
  • Between now and January 2, Subaru of America, Inc. will donate $250 to local senior nutrition programs like ours for every new vehicle sold or leased when the customer chooses Meals on Wheels as their charity of choice. Learn more at www.mealsonwheelsamerica.org/sharethelove.
  • Sharing means caring for our senior neighbors and we hope you’ll choose Meals on Wheels as your charity of choice when you purchase or lease a new Subaru this holiday season. Learn more at www.mealsonwheelsamerica.org/sharethelove. 
  • As a member of Meals on Wheels America, [YOUR PROGRAM] is proud to participate in Subaru of America, Inc.’s annual Share the Love Event to help raise critical funds needed to support our local seniors. When you buy or lease a new Subaru this holiday season, we hope you’ll choose Meals on Wheels as the recipient of a $250 donation. Learn more at www.mealsonwheelsamerica.org/sharethelove.
  • Over the past nine years, Subaru of America, Inc. and its retailers have helped the nationwide Meals on Wheels network deliver more than 1.7 MILLION MEALS to seniors in need. When customers select Meals on Wheels as their charity of choice during this year’s Share the Love Event, [YOUR PROGRAM] will be able to serve even more seniors.  
  • When you select Meals on Wheels, you’re helping to ensure that seniors like [INSERT NAME OF SENIOR PICTURED] receive the nutrition and daily visits they need. Learn how you and Subaru of America, Inc. can Share the Love at www.mealsonwheelsamerica.org/sharethelove.
  • We love partnering with [LOCAL RETAILER] during this year’s Share the Love Event! They’re the wheels, we’re the meals and our seniors are the winners! Learn more at [URL].

TWITTER

  • Sharing means caring for our #seniors, and you can #sharethelove this holiday season! www.mealsonwheelsamerica.org/sharethelove @subaru_usa #MealsonWheels 
  • Between now and Jan. 2 @subaru_usa will donate $250 to #MealsonWheels. Learn how at www.mealsonwheelsamerica.org/sharethelove #sharethelove
  • In the market for a new car? Choose @subaru_usa + #MealsonWheels to ensure seniors are not forgotten #SharetheLove www.mealsonwheelsamerica.org/sharethelove
  • Love supporting #MealsonWheels? So does @subaru_usa! #SharetheLove has helped deliver 1.7M+ meals to #seniors!
  • Know someone buying a new #Subaru? Tell them to choose #MealsonWheels during #SharetheLove! Seniors win! www.mealsonwheelsamerica.org/sharethelove 
  • You can help seniors like [INSERT NAME OF SENIOR PICTURED] receive the daily meals and visits needed to remain at home when you #sharethelove www.mealsonwheelsamerica.org/sharethelove

INSTAGRAM

  • You can help #seniors right here in [TOWN/AREA] when you buy or lease a new #Subaru during the 2017 #sharethelove Event (November 16 – January 2) and select #MealsonWheels as the recipient of a $250 donation from @subaru_usa. #sharingiscaring #love
  • Between now and January 2, @subaru_usa will donate $250 to local senior nutrition programs like ours for every new #subaru sold or leased when the customer chooses #MealsonWheels as their #charity of choice. #sharethelove #love
  • Sharing means caring for our #senior neighbors and we hope you’ll choose #MealsonWheels as your charity of choice when you purchase or lease a new #Subaru this #holiday season. #sharethelove #itsasubiething #subielove @subaru_usa
  • As a member of @mealsonwheelsamerica, [YOUR PROGRAM] is proud to participate in @subaru_usa’s annual #SharetheLove Event to help raise critical funds needed to support our local #seniors. When you buy or lease a new #Subaru this #holiday season, we hope you’ll choose #MealsonWheels as the recipient of a $250 donation. #love
  • Over the past nine years, @subaru_usa and its retailers have helped the nationwide #MealsonWheels network deliver more than 1.7 million meals to #seniors in need. When customers select Meals on Wheels as their charity of choice during this year’s #SharetheLove Event, [YOUR PROGRAM] will be able to serve even more seniors. #itsasubiething #subielove
  • You can help seniors like [INSERT NAME OF SENIOR PICTURED] receive the daily meals and visits needed to remain at home when you #sharethelove. #mealsonwheels