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    In 2015, Meals on Wheels America was selected by the Ad Council to embark on a first-of-its-kind national awareness campaign designed to inspire and recruit a new pipeline of volunteers for the nationwide network of Meals on Wheels programs. And, there has never been a more critical a time for such an important effort.

    The reality is, 1 in 6 seniors in America faces the threat of hunger and 1 in 4 lives alone in isolation. Dedicated community-based Meals on Wheels programs struggle today to reach every senior in need of nutritious meals and friendly visits that help them remain in their homes, where they want to be. With the senior population expected to double by 2050, now is the time to infuse new life and energy into the effort.

    Based on comprehensive research and campaign development, the public service advertising (PSA) campaign that invites Americans to donate their lunch break launched on July 12, 2016. Through heartfelt PSAs created by pro-bono creative agency Anomaly and award-winning photographer Mark Seliger, "America, Let's Do Lunch™" shines an important spotlight on just a few of the 2.4 million seniors Meals on Wheels serves each year. While the seniors featured in the campaign each have their unique struggles with hunger and isolation, we sought to celebrate them as the wise, interesting and charming individuals they truly are.

    SO POP BY, DROP OFF A NUTRITIOUS MEAL AND A SAY A QUICK HELLO TO A FEW SENIORS IN NEED.

     

    WATCH THE PSAs

    OUR PSA TV SPOTS INVITE YOU INTO THE HOMES OF REAL MEALS ON WHEELS CLIENTS FROM AROUND THE COUNTRY.

    Watch them all

    MEET THE REAL-LIFE MEALS ON WHEELS CLIENTS FEATURED

    LOLA SILVESTRI

    SINCE 1921

    Client of SOS/Meals on Wheels
    Hayward, CA

    Conversation and good company are her domain.

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    ASHA IDA BELL

    SINCE 1937

    Client of Citymeals on Wheels
    New York, NY

    Her life's work is about helping the hopeless find hope.

    CHARLES AND MAUDE SPANN

    SINCE 1912 & 1917

    Client of SOS/Meals on Wheels
    San Lorenzo, CA

    Even after 76 years together,
    they know how to keep love fresh.

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    JULIUS GAINES

    SINCE 1933

    Client of SOS/Meals on Wheels
    Oakland, CA

    He's got a curious intellect that can't be satiated.

    ANNA BACH

    SINCE 1937

    Client of the Kenneth Young Center
    Arlington Heights, IL

    She came to this country and made it her home.

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    MAURICE McGRIFF

    SINCE 1941

    Client of Meals On Wheels of San Francisco
    San Francisco, CA

    This kind of wisdom can only come from
    doing one thing: living.

    LOUIS CLARIZIO

    SINCE 1931

    Client of the Kenneth Young Center
    Schaumburg, IL

    He was the first white player to join the Negro Leagues.

    Louis-CROPPED

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    STANLEY SMART

    SINCE 1928

    Client of Salvation Army Golden Diners
    Crystal Lake, IL

    Once a fierce competitor on any surface.

    PHYLLIS KEPPLER

    SINCE 1927

    Client of the Kenneth Young Center
    Schaumburg, IL

    She's driven across continents because, well, why not?

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    JOHN GAUL

    SINCE 1925

    Client of Meals On Wheels of San Francisco
    San Francisco, CA

    Not a day goes by that he doesn't look his best.

    HARVEY LAUER

    SINCE 1933

    Client of Salvation Army Golden Diners
    Aurora, IL

    He may be blind, but no one can tell
    him what he can or can't do.

    Harvey-CROPPED

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