In 2015, Meals on Wheels America was selected by the Ad Council to embark on a first-of-its-kind national awareness campaign designed to inspire and recruit a new pipeline of volunteers for the nationwide network of Meals on Wheels programs. And, there has never been a more critical a time for such an important effort.
The reality is, 1 in 6 seniors in America faces the threat of hunger and 1 in 4 lives alone in isolation. Dedicated community-based Meals on Wheels programs struggle today to reach every senior in need of nutritious meals and friendly visits that help them remain in their homes, where they want to be. With the senior population expected to double by 2050, now is the time to infuse new life and energy into the effort.
Based on comprehensive research and campaign development, the public service advertising (PSA) campaign that invites Americans to donate their lunch break launched on July 12, 2016. Through heartfelt PSAs created by pro-bono creative agency Anomaly and award-winning photographer Mark Seliger, "America, Let's Do Lunch™" shines an important spotlight on just a few of the 2.4 million seniors Meals on Wheels serves each year. While the seniors featured in the campaign each have their unique struggles with hunger and isolation, we sought to celebrate them as the wise, interesting and charming individuals they truly are.
SO POP BY, DROP OFF A NUTRITIOUS MEAL AND A SAY A QUICK HELLO TO A FEW SENIORS IN NEED.