WELCOME TO THE AD COUNCIL RESOURCE CENTER
The "America, Let's Do Lunch" Ad Council campaign is one of the most exciting things to ever happen in support of the nationwide Meals on Wheels movement. Created by the ad geniuses at Anomaly, since July 2016 these volunteer-recruitment PSAs have inspired more than 100,000 new volunteers across the country while increasing awareness and perceptions of the Meals on Wheels network.
Take advantage of all the campaign has to offer, and join the effort that is propelling Meals on Wheels into the public spotlight both nationally and in your community. Together, we can inspire a new generation of Meals on Wheels volunteers.
CHAPTER TWO CONTINUES TO TOUCH HEARTS AND MINDS
Our latest round of research shows that people who have seen the “America, Let’s Do Lunch™” PSAs — one-third of Americans! — are poised to provide much greater levels of support for their local Meals on Wheels programs. Whether you need more donations or more volunteers, the campaign has primed your audiences for your ask. Take a look at the new and higher levels of support generated by the campaign in the infographic below.