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DISCONTINUED DONATION REVENUE SHARE

The “America, Let’s Do Lunch” microsite, americaletsdolunch.org, exists to encourage visitors to sign up to volunteer. Launching in November 2017, we explored providing an option for visitors to make a donation to support your program through a revenue share model. We learned two things while testing this option: 1) generally, people are just looking for more infomation on how to volunteer and we didn't receive a high volume of donations, and 2) hosting this functionality on our site attracted a high level of fraud. For these reasons, we discontinued the donate feature along with the “America, Let’s Do Lunch” revenue share program as of January 2020.

DONATION FAQ

WHAT WAS THE “AMERICA, LET’S DO LUNCH” DONATE BUTTON ABOUT?

In addition to the ability to sign up to volunteer with local programs on americaletsdolunch.org, from November 2017 - January 2020 Meals on Wheels America provided the option for the public to donate to support seniors in their communities.

WHO WILL RECEIVED THE FUNDS RAISED?

Funds collected through the donate button on americaletsdolunch.org were split 75%/25% net, with 75% going to the local Member program(s) that serve the zip code of the donor and 25% staying with Meals on Wheels America to offset campaign costs.

HOW DID MEALS ON WHEELS AMERICA DETERMINE WHICH LOCAL PROGRAMS RECEIVED DONATIONS?

Only Members of Meals on Wheels America were eligible for funds raised through this effort. The funds were assigned using the same service area zip code matching system we use for the campaign’s volunteer matching process. Through this formula, if a zip code was served by a single Member program, that program received the local program share of the funds. If multiple Member programs served a single zip code, the local program share of the funds were divided evenly between those programs. If no Member program serviced the zip code, the funds collected remained with Meals on Wheels America. Programs had the option to opt out of receiving donations by contacting membership@mealsonwheelsamerica.org or denoting so in the SERVICE AREA ZIP CODE section of MY MEMBERSHIP in Member Central.

HOW OFTEN DID PROGRAMS RECEIVE DONOR DISTRIBUTIONS?

Programs received their percentage of the revenue through quarterly distributions in the event donations had been made to their zip code(s) during that quarter. 

WHAT HAPPENED TO THE DONOR’S CONTACT INFORMATION AFTER THIS DONATION WAS PROCESSED?

Meals on Wheels America retained all donor contact information. Donors who came in through the “America, Let’s Do Lunch” campaign continued to receive messaging that was consistent and aligned with the national campaign that attracted them to Meals on Wheels in the first place. Meals on Wheels America will not solicit these donors on behalf of the national Association.

Meals on Wheels America’s Development staff will handle personal stewardship of donors who make large gifts and/or request personal contact. If a donor wishes to establish a relationship with a Member program directly, Meals on Wheels America will work with that program to determine the best way to facilitate this process.

 
HOW WILL I KNOW IF ANY OF MY CURRENT DONORS ARE ON THIS DONOR LIST?

While there are no guarantees, the likelihood of this happening is low. The majority of visitors who came to the campaign’s volunteer sign-up page during this period were new to the network and not currently engaged with a specific program.  

 
WILL MEALS ON WHEELS AMERICA BE IMPLEMENTING ANY ACQUISITION MAILINGS TO THIS NEW LIST OF DONORS?

This is intended to be an online program only.  We do not have any plans for acquisition mailings as a part of this program. Additionally, this donor list will not be included in either of the Association’s direct mail programs.

 
WILL MEALS ON WHEELS AMERICA SHARE OR RENT THIS LIST OF NEW DONORS TO ANY OUTSIDE ORGANIZATIONS?

No. The privacy of our donors is very important to us, and we will not share or sell this information to anyone.