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The 2026 Subaru Share the Love® Event

Together, we can keep the wheels turning for seniors in need.

This holiday season, Subaru and Meals on Wheels America are coming together through the Subaru Share the Love® Event to help ensure that older adults across the country receive the meals, care and connection they need to live independently and with dignity.

Learn More About Share the Love
Promotional Subaru Share the Love Event graphic on blue background with snowflakes.

A Great Vehicle for a
Great Cause

From November 19, 2026 through January 4, 2027, Subaru and its retailers will donate a minimum of $300 to charities, like Meals on Wheels, for every new Subaru vehicle sold or leased, when a customer chooses a participating charity.* When you choose Meals on Wheels America as your charity of choice, you are helping support the delivery of meals and friendly visits to older adults nationwide.

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Our Remarkable Partnership, By the Numbers

Together, Subaru and Meals on Wheels America are fueling hope for older adults.

19 years of partnership with Subaru of America

Over 5.2M meals donated and delivered, thanks to Subaru and its retailers

$37M+ contributed to Meals on Wheels America and its network

White male senior and Black female volunteer smiling with meal.

Your Impact

How You Can Make a Difference

1 in 3 seniors live alone and millions are struggling with hunger and isolation. For many older adults, a Meals on Wheels visit is the only meal and sometimes the only conversation they’ll have all day. Selecting Meals on Wheels America as your charity of choice during the Subaru Share the Love Event helps providers deliver nutritious meals with friendly visits to homebound seniors year-round, fund vital safety checks and support volunteers and staff who keep seniors connected.

Three simple steps to make a big impact:

  • Visit a participating Subaru retailer between November 19 – January 4.
  • Purchase or lease a new Subaru vehicle.
  • Select “Meals on Wheels America” as your national charity of choice.

Subaru will then donate on your behalf and make a direct impact in the lives of seniors who rely on Meals on Wheels. With only 1% of all philanthropic giving supporting senior causes each year, your choice matters more than ever.

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        Program Impact

        How Subaru’s Support Helps Deliver More Meals in South Dakota

        The team at Meals on Wheels of South Dakota saw the Subaru Share the Love Event as more than a campaign-they saw a chance to reach isolated seniors. With funds received from the campaign, they expanded delivery routes, provided more for volunteers, and brought daily meals and connection to seniors who had been waiting months for help.

        Ready to Share the Love?

        Join Subaru and Meals on Wheels in making a difference. Find your local Subaru retailer and select Meals on Wheels America when you purchase or lease your next Subaru. Through this selection you'll be helping to deliver more than a meal.

        Find a Subaru Retailer

        * Subaru of America, Inc. (“SOA”) will donate $250 for every new Subaru vehicle sold or leased from November 19, 2026, through January 4, 2027, when one or more of the four national charities is designated by the purchaser or lessee. Pre-approved hometown charities may also be selected for the donation depending on retailer participation. In addition, for every new Subaru vehicle sold or leased during the campaign period, participating retailers will donate a minimum of $50 in total to their registered hometown charities. Subaru will donate a total of $5 to their registered hometown charities for every qualifying Subaru vehicle routine service visit during the campaign period at participating retailers. Purchasers/lessees must make their charity designations by January 15, 2027. The four national charities will receive a guaranteed minimum donation of $250,000 each. See your local Subaru retailer for details or visit subaru.com/share. All donations made by SOA. This promotion is void in the state of Hawaii.

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