Arlington, VA, Monday, November 20, 2017 – Meals on Wheels America today announced Uber as the official rideshare partner of “America, Let’s Do Lunch™,” the national nonprofit’s Ad Council PSA campaign designed to recruit the next generation of Meals on Wheels volunteers.
As part of the two-year partnership,
- Uber has committed to donating a minimum of $1 million in funding and rides to Meals on Wheels America in support of its national efforts to recruit a new generation of Meals on Wheels volunteers.
- On Wednesday, November 22, restaurant partners across more than 60 US cities will be giving back to Meals on Wheels. Customers can show their support to these restaurants by tapping on the billboard at the top of the EATS app and ordering a special meal.
- Uber employees will lend helping hands at local Meals on Wheels programs over the next two years and beyond. Earlier this month, Uber teams helped deliver and package thousands of meals in Atlanta, Austin, Baltimore, Chicago, Dallas, Denver, Houston, Miami, New Orleans, New York City, Phoenix, San Francisco, Santa Monica and Seattle.
- Uber will raise awareness and drive traffic to AmericaLetsDoLunch.org through its apps, social media and website, and encourage its employees, drivers and riders to volunteer for Meals on Wheels.
The “America, Let’s Do Lunch” campaign is a multi-year effort in partnership with the Ad Council and pro bono ad agency Anomaly, which has already received the support of $44 million in donated media over the first 14 months. Since its inception, the PSA campaign has driven more than 65,000 volunteer prospects to local Meals on Wheels programs through TV, radio, out of home and digital placements, social media and strategic partnerships.
“The reality is, 10 million seniors already face the threat of hunger in this country, and demand for Meals on Wheels will only increase as the senior population continues to grow rapidly,” said Ellie Hollander, President and CEO, Meals on Wheels America. “On behalf of the network, I thank Uber for stepping up to tackle this challenge in a big way. With better access to transportation and more volunteers, local Meals on Wheels programs will be equipped to close the gap between those served and those in need.”
"We're thrilled to support the two million Meals on Wheels volunteers who are 'doing lunch' with homebound seniors across the country," said Uber CEO Dara Khosrowshahi. "Together, through our new partnership with Meals on Wheels America, we'll provide reliable, safe transportation to help them deliver meals and friendly visits to those who need them most."
Learn more about this partnership by reading Uber’s recent blog post
. Sign up to volunteer with Meals on Wheels in their communities at AmericaLetsDoLunch.org