CAUSE ENGAGEMENT IN A NEW ERA
Date: Part 1: Thursday, December 7, 2017; Part 2: Wednesday, December 13, 2017
Time: 3:30 p.m. to 4:30 p.m. EDT
Presenter: Derrick Feldmann, President of Achieve and author of Social Movements For Good: How Companies and Causes Create Viral Change
Competency: Organizational Planning
Track: Volunteer Management
Certificate Credit(s): 2 for both classes
Fee: $25 for both classes
Join the Meals on Wheels America Leadership Academy for this two-part webinar series presented by Derrick Feldmann, lead researcher of the Millennial Impact Project, a multi-year study of how the next generation of supporters and consumers engage with causes.
Part 1: The Millennial Cause Mindset – Since 2015, we have seen shifts in the way individuals, especially millennials, get involved with causes. Traditional philanthropy is changing, and the rise of activism has outpaced donating and volunteering. What is causing these shifts, and what can we expect in the future? Part 1 of this two-part series you will explore the role of causes today and how the mindset of doing good is changing with the generation.
Part 2: Moving People to Act – Movements are built upon the desires of believers to the issue a cause addresses. Public awareness and support is based on an organization's ability to hook, inspire and tap into the beliefs that make it impossible not to get involved. Part 2 of this two-part series, will build upon session one and provide you with a better understanding of what makes the public respond and how to ensure every person feels the desire to act.
Attendees are strongly encouraged to attend both sessions.