Arlington, VA, March 29, 2021 – Subaru of America, Inc. announced last week its donation of more than $20.6 million to national and local charities resulting from the 2020 Subaru Share the Love® Event. When combined with participating Subaru retailer donations, the total donation climbed to $26.2 million in 2020. More than $200 million has been donated to charities throughout the last thirteen years of the campaign. Starting in 2008, the Subaru Share the Love Event is held from mid-November to the end of the calendar year, during which Subaru donates $250 to the customer's choice of charities for every new Subaru vehicle purchased or leased at 632 participating Subaru retailers nationwide.
“In a year where good news was harder to come by, our 2020 Subaru Share the Love Event represented a glimmer of hope for people looking to help their communities,” said Alan Bethke, Senior Vice President of Marketing, Subaru of America, Inc. “With our retailers, customers, national and local charity partners, Subaru of America has donated over $200 million to help those in need over the last thirteen years. This, along with bringing love into the lives of our friends and neighbors, is just one more reason why Subaru is more than a car company.”
The thirteenth iteration of the campaign marks the fifth consecutive year that Subaru did not place a cap on the total contributions to its national Subaru Share the Love Event charitable partners including Meals on Wheels America. National charity partners collectively received nearly $7.7 million, while hometown charities selected by local Subaru retailers received $18.5 million.
As part of the 2020 Event, 246 local Meals on Wheels programs across 46 states helped promote the Subaru Share the Love Event in their communities through socially distant events, virtual events, and social media, resulting in a final donation of over $2 million. Since 2008, Subaru of America, Inc. and its retailers have helped Meals on Wheels nationwide deliver more than 2.5 million meals and friendly visits to older adults experiencing hunger and loneliness.
“Amid such a challenging time for us all, we remain grateful to have the continued, generous support of Subaru in helping us ensure that homebound seniors receive the daily nutrition and companionship they need to thrive,” said Ellie Hollander, President and CEO, Meals on Wheels America.
To learn about the Subaru Share the Love Event, please visit www.subaru.com/share.
About Meals on Wheels America
Meals on Wheels America is the oldest and largest national organization supporting the more than 5,000 community-based programs across the country that are dedicated to addressing senior isolation and hunger. This network exists in virtually every community in America and, along with more than two million volunteers, delivers the nutritious meals, friendly visits and safety checks that enable America’s seniors to live nourished lives with independence and dignity. By providing funding, leadership, research, education and advocacy support, Meals on Wheels America empowers its local member programs to strengthen their communities, one senior at a time. For more information, or to find a Meals on Wheels provider near you, visit www.mealsonwheelsamerica.org.
About Subaru of America, Inc.
Subaru of America, Inc. (SOA) is a wholly owned subsidiary of Subaru Corporation of Japan. Headquartered at a zero-landfill office in Camden, N.J., the company markets and distributes Subaru vehicles, parts and accessories through a network of more than 630 retailers across the United States. All Subaru products are manufactured in zero-landfill plants and Subaru of Indiana Automotive, Inc. is the only U.S. automobile manufacturing plant to be designated a backyard wildlife habitat by the National Wildlife Federation. SOA is guided by the Subaru Love Promise, which is the company’s vision to show love and respect to everyone, and to support its communities and customers nationwide. Over the past 20 years, SOA has donated more than $200 million to causes the Subaru family cares about, and its employees have logged more than 63,000 volunteer hours. As a company, Subaru believes it is important to do its part in making a positive impact in the world because it is the right thing to do.
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