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"AMERICA, LET'S DO LUNCH!™"

AD COUNCIL CAMPAIGN STARTS OFF WITH A BANG

After a year and a half in the making, the Meals on Wheels Ad Council campaign officially launched earlier this month to a very enthusiastic response from the media, the general public and YOU! In the first two weeks of the three-year campaign, we have already reached millions of people with the campaign’s message and matched thousands of volunteer prospects to local programs. While the Ad Council is working to spread our message from the national vantage point, all systems are a go for Member programs to bring it alive in their own communities.

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OUR NATIONAL MEGAPHONE

The structure of a public service announcement (PSA) campaign creates a gradual build as it takes local stations and media some time to find space for the new ads in their commercial rotations. You may notice that to be the case in your local market, which is why we and the Ad Council pushed a flurry of public relations activity to give the campaign a boost from the start. First week campaign exposure included:

A national satellite TV and radio tour featuring interviews with Meals on Wheels America President and CEO Ellie Hollander and program volunteers Kate Daniel (from the Evelyn Rubenstein Jewish Community Center of Houston, TX) and Gerry Cooper and David Baker (both from Senior Services of Alexandria, VA), reaching a total of nearly seven million viewers and counting. Check out just a sampling of the 48 placements:

MEMBER PROGRAMS JUMPED ON BOARD

 
So many of you are doing a great job of leveraging the tools and resources available to spread the word to your local communities and networks, inviting them to join in and help. We’re pretty excited by all the social media posts and shares you’ve been generating since the first day, including featured cover photos, website content and PSA displays. We have plenty of tools to help you keep the campaign alive and customized for your community. Remember that you must sign an “America, Let’s Do Lunch” License Agreement prior to engaging in the campaign. Here are the tools and resources to access now:

  • Campaign Hub – This is your campaign headquarters where you will find just about everything you need to run your local version of the campaign. Be sure to start with the Launch Activities document if you haven’t yet reviewed it. You can access the Hub with these credentials:
    Username:
    mealsonwheels
    Password:
    americaletsdolunch
  • Social Media Toolkit – This toolkit is available for you to share with your volunteers, supporters, media and staff. It contains sample posts, sharable images and more. No login is required.
  • Print & Design Shop – Member programs will soon be able to customize the campaign for their own communities! Once you sign your License Agreement, you will be provided with the login credentials that will soon give you the ability to customize direct mail, flyers, social media images and more.
  • Ad Council Readiness Center – Check back on this living Readiness Center to get the most out of the campaign. And, be sure to register for the upcoming Ad Council How-To Webinar: Engage Your Community Using Social & Local Media.

HELP US GET IT RIGHT – VOLUNTEER MATCHING REFINEMENT

 
We greatly appreciate the effort that most of your programs have made to supply your service area zip codes that enable us to do a more precise job of matching volunteer prospects to your program. However, we all still have some work to do to make sure that our data is as accurate as possible. Some programs have not yet submitted zip codes and some have submitted ranges that include zip codes they do not serve. We ask that you alert us to any inaccurate data or issues you may come across as soon as possible at membership@mealsonwheelsamerica.org and we will help you work them out.

In the meantime, you may receive matches through your Daily Digest for volunteers who are not within your service area. When that happens, we ask that you act as good neighbors to your other area programs and pass those prospects along to them. This will ensure a good experience for the volunteer prospects who are eager to serve.

Keep up the great work of leveraging the Ad Council campaign to generate support in your own area! If you have questions, please don't hesitate to contact us at adcouncil@mealsonwheelsamerica.org. We’re happy to help.


JOIN THE SUMMER RECESS RUSH NOW!

 
We’re just a few days away from August 1, also known as the kickoff of our annual Summer Recess Rush campaign! Your Members of Congress are currently back home visiting with constituents before returning to Washington in September to make decisions for Fiscal Year 2017. The time to advocate for your program and the seniors in your community is now!

So, if you haven’t yet already, use our easy-to-customize letter to invite your Members of Congress to see your program in action and “do lunch” – just as our brand new Ad Council campaign suggests – by going on a ride-along with a longtime volunteer or preparing and serving meals.

GET PREPARED

Make the most out of their visit by educating them on the facts and leveraging the event to raise publicity and awareness for Meals on Wheels. Our Summer Recess Rush Member Toolkit, accessible at www.mealsonwheelsamerica.org/srr, has all of the resources you need to be successful! You can brush up on your knowledge of the Older Americans Act and other key legislation, print out handouts to leave with your Members of Congress and use our social media tips and images to get the word out. There are even suggestions on how you can tie-in the “America, Let’s Do Lunch™” campaign when promoting your activities.

LOOK OUT FOR A BIG REVEAL IN AUGUST

We’ll be sending you a Summer Recess Rush Update email in August that will include information about our all-new online Member Advocacy Center. This will be your new one-stop-shop for accessing advocacy resources, taking action and staying up-to-date on all of Meals on Wheels America’s advocacy activities on Capitol Hill and with the aging and nutrition network.

Questions? Reach out to Crystal Espie, Public Policy Manager, at crystal@mealsonwheelsamerica.org.


2016 CONFERENCE COURSE DESCRIPTIONS AND PRESENTERS NOW POSTED

Conference Courses

Whether you’re working towards a Meals on Wheels Leadership Certificate, have already completed one or are just looking to gain new knowledge and insights, the courses offered at the 2016 Meals on Wheels Annual Conference provide the opportunity to work in the major areas and disciplines that make our programs run successfully. Check out the 2016 Conference microsite for all the latest information on courses and presenters.

COURSE DESCRIPTIONS         PRESENTERS

Looking to make each course count? Enroll in the Leadership Academy Certificate program today! Many of the courses will give you a Certificate of Attendance for CEU credits for dieticians and CFRE credits for fundraisers, too.

Haven’t yet registered to join more than 500 of your peers this August 31 – September 2 in Nashville?   Register today!

IMPORTANT ATTENDEE INFORMATION

 
ATTENDEES: PLEASE SELECT THE COURSES AND EVENTS YOU PLAN TO ATTEND


If you’ve already registered for the 2016 Meals on Wheels Annual Conference and Expo, we ask that you please take a few minutes now to sign up for the courses and events you most want to attend so that we can properly prepare our meeting spaces and meal service.
SIGN UP NOW FOR CONFERENCE COURSES AND EVENTS
Please submit your final course and event selection by Monday, August 1, 2016. Once you submit your course and event selection survey, you will not be able to go back and make changes. If you do wish to change anything after you submit, please contact Hannah Giltner, Education and Training Administrator, at 571.339.1628 or hannah@mealsonwheelsamerica.org.

BOOK YOUR STAY BY MONDAY, AUGUST 1

Our discounted room rate at the Gaylord Opryland Resort of $139 for single/double occupancy traditional rooms and $204 for single/double occupancy premium/atrium rooms (+ state and local taxes) will expire on August 1 or sooner if the block has filled.

You can book your stay online or by calling 1-888-777-6779. Be sure to mention the group discount code "Meals on Wheels America." 

REGISTER FOR EXCLUSIVE CONFERENCE ATTENDEE WEBINAR

Learn how to prepare for Conference and receive tips on how to build your own agenda through this free Conference orientation webinar. Register now so that you receive insider information on Tuesday, August 23 at 3:30 p.m. EDT. 

We look forward to seeing you in Nashville!

WELCOME NEW MEMBERS

 
Fairfield County Council on Aging, Winnsboro, SC
Grimes County Health Resource Commission, Navasota, TX
Jewish Community Center, Creve Coeur, MO
Mississippi Methodist Senior Services, Inc., Tupelo, MS 

INDUSTRY INSIGHTS

JOIN THE WHITE HOUSE IN URGING COMMUNITIES
TO LOOK OUT FOR SENIORS IN EXTREME HEAT

This month’s record-breaking heat wave has warranted a national response, with the White House urging communities to stay hydrated, stay indoors and keep an eye on our vulnerable neighbors. This is a perfect time to speak out about how your program addresses extreme heat conditions and to provide tips and advice for keeping seniors safe and to call on your communities to help out. Here are some quick and easy ways to get the word out:

  1. Reach out to press and let them know you’re doing more than just meal delivery during extreme heat. Example: ‘Meals on Wheels’ delivers food & safety checkCaddo Council on Aging, Shreveport, LA
  2. Invite press or elected officials to come see your program beat the heat in action. Example: Meals on Wheels workers keep an extra eye on clients in the heatSenior Resource Connection, Dayton, OH
  3. Use social media to make your community aware of the dangers and what they can do to help. Example: Facebook PostMetro Meals On Wheels, Minneapolis, MN

WEBINAR DEPICTS SUCCESSFUL VOLUNTEER LIFECYCLE

Looking for a better approach to finding, onboarding and retaining the right volunteers for your program? Verified Volunteers, an industry leader in volunteer recruitment and Meals on Wheels America partner, is offering a three-part webinar series “The Lifecycle of a Volunteer” to address just that. This series, which has two webinar recordings already available, will move away from the one-size-fits-all approach to recruiting, instead covering approaches that match volunteers and programs for long-term, successful relationships. 

Nationally recognized speaker on volunteer engagement and nonprofit management Beth Steinhorn will lead the series, sharing insight from her more than 25 years in the industry. Steinhorn will show you how to conduct the right volunteer interviews with the right questions and people involved, in addition to outlining effective trends in volunteer training to increase retention. Feel like a particular volunteer just isn’t working out? Steinhorn will also discuss how to effectively address issues or, if necessary, release a volunteer without affecting your program’s morale.

To watch any of the webinars, or register for the upcoming one on August 4, select them by clicking each webinar individually and filling out a quick registration form here.


 

TED RADIO HOUR HIGHLIGHTS POSITIVE AFFECTS OF SOCIALIZATION AND NUTRITION ON HEALTHIER AGING


Listen to this Ted Radio Hour conversation on how we all might live longer and better lives, especially with important factors like nutrition and socialization affecting the inevitable aging process here.

ASSOCIATION UPDATES

ONE STEP CLOSER TO DEVELOPING A GROUNDBREAKING
‘PAY FOR SUCCESS’ MODEL FOR MEALS ON WHEELS

Nonprofit Finance Fund

 
We were happy to announce earlier this month that we received $250,000 from the Nonprofit Finance Fund (NFF) as part of a federal effort powered by the Corporation for National and Community Service’s Social Innovation Fund to address entrenched social problems. The funds will allow Meals on Wheels America, in partnership with Meals on Wheels of Central Maryland and Quantified Ventures, to structure a replicable Pay for Success project in Baltimore, MD to provide nutritious meal delivery, in-home safety checks, socialization, and case management services to vulnerable older adults at risk of acute care utilization.

The aim of this project is to improve quality of life for seniors and avoid unnecessary healthcare costs through the provision of services aimed at improved health outcomes for seniors. This model is consistent with the larger shift in healthcare from fee-for-service to value-based care. It is our hope that this groundbreaking project will serve as a replicable model for the Meals on Wheels network to scale across the country.

Meals on Wheels America’s award is one of several subgrants from NFF's Social Innovation Fund allocation, designed to address areas of social need, including economic opportunity, healthy futures, and youth development.

 
PAY FOR SUCCESS 101

While relatively new, Pay for Success is an approach to contracting that ties payment for service delivery to the achievement of measurable outcomes – an approach that we feel could be a complete win-win for the Meals on Wheels network and communities at large. The movement towards Pay for Success contracting is a means of ensuring that high-quality, effective social services are working for individuals and communities. To learn more about Pay for Success, check out the Nonprofit Finance Fund’s Pay for Success 101.

With more than 12,000 Americans turning 60 each day, traditional funding sources lagging, and the healthcare system overburdened, it is the goal of Meals on Wheels America to leave no stone unturned in advancing our evidence-based model. We look forward to keeping Members abreast of this project’s success as it develops.

JOIN US AT CONFERENCE TO LEARN MORE

Eric Letsinger, Founder and President of Quantified Ventures, will be exploring how Pay for Success and Social Impact Bonds could be used to scale your organization’s operations and enhance the important services you provide to your customers at the 2016 Meals on Wheels Annual Conference and Expo in Nashville. Join us for Emerging Trends in Social Investing – Future Revenue Opportunities on Wednesday, August 31 from 2:45 – 4:00 p.m.


COMMON POLICY MYTHS DISPELLED THROUGH RECENTLY RELEASED EXECUTIVE SUMMARY

Dispelling Myths: Support Public Policy for Greater Impact and Sustainability is the result of a year-long research project funded by the Retirement Research Foundation aimed at increasing our network’s understanding of the opportunities and limitations that exist within states’ policy that guide the implementation of the Older Americans Act Nutrition Program. The newly released Executive Summary aids in achieving just that by identifying and debunking the most commonly cited policy myths.

Thanks to your participation in various focus groups and surveys, we were able to not only identify common myths, but also understand why they were formed to begin with and identify the promising solutions to further increase our network’s knowledge of persistent policy and programmatic barriers and their ability to address these challenges.   

ACCESS THE EXECUTIVE SUMMARY HERE

JOIN US FOR A FULL DEBRIEF


Research Policy Fellow Lindsay Houff is leading a free informational webinar on August 10 at 3:30 p.m. EDT to go over the project’s high-level findings and address any research-related questions you may have.

REGISTER NOW


EIGHT BUSINESS ACUMEN MINI-GRANTS OF $10,000 EACH AWARDED

 
Eight Mini-Grants of $10,000 each, offered by the National Resource Center on Nutrition and Aging (NRCNA), were officially awarded to cover consultant and other business expenses associated with forging partnerships with healthcare entities. Please join us in congratulating the following programs:

Community Emergency Service, Minneapolis MN
Elmview Senior Nutrition, Ellensberg, WA
Meals on Wheels Northwest Indiana, Merrillville, IN
Minuteman Senior Services, Bedford, MA
Meals on Wheels of Greater Pittsburg, Pittsburg, PA
Southern Maine Agency on Aging, Scarborough, ME
St Joseph Community Services, Inc, Merrimack, NH
Visiting Nurses Association-Meals on Wheels, Dallas, TX

Online and in-person training, in addition to late-breaking reports and resources are available on the NRCNA’s site here. For more information, please contact the NRCNA at 703-548-5558 or resourcecenter@mealsonwheelsamerica.org. The NRCNA is hosted by Meals on Wheels America as part of a cooperative agreement with the Administration on Aging, part of the Administration for Community Living. Visit www.nutritionandaging.org to learn more about the NRCNA and to access more valuable resources for the national aging network.

MEMBER OPPORTUNITIES & BENEFITS

SAVE $6,000 ON 2016 CHEVY EXPRESS 2500 CARGO VANS NOW!

ChevyExpressVan

 
As a Member of Meals on Wheels America, your program can now save $6,000 on 2016 Chevy Express 2500 cargo vans through our Member Discount Program partner GM. Inventory is limited and these vans – now just $23,580 – are available for immediate purchase. For more information, please contact Steven Skelton at 706-436-3999 or steven@mealsonwheelsamerica.org


FEATURED MEMBER DISCOUNT PROGRAM PRODUCT OF THE MONTH

 
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One of several partners providing Members with huge saving opportunities through the Member Discount Program is Diversified Foods – the go-to source for shelf stable milk products. Some of their most well-known brand names include Hershey, Dairy Pure and TrueMoo – all products that you can save big on because you’re a Meals on Wheels America Member! Learn how to get started doing just that here. Going to the Meals on Wheels Annual Conference and Expo in Nashville? They’ll be presenting these products at the Expo in booth #506 – be sure to stop by!

​Questions? Please contact our Business Services Manager Steven Skelton at 706-436-3999 or steven@mealsonwheelsamerica.org.


SO WHAT DO I GET WHEN I ADOPT THE BRAND?

Has your program been considering adopting the new national Meals on Wheels brand but still have some unanswered questions? Each month, we’ll answer your most commonly-asked questions about the Meals on Wheels brand to help you through your decision making!

THIS MONTH'S QUESTION:

What resources come with adopting the brand?

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Design and Print

ANSWER:

If you adopt the Meals on Wheels brand, you gain access to an abundance of resources available only to those who go beyond displaying the Member badge to take on the local program version of the logo as their own:

  1. A gallery of high-quality photography including images of senior portraits and volunteers (which has been recently refreshed with new photography!);
  2. Access to the Meals on Wheels Print & Design Shop, where you can customize your brand materials without a designer and print at competitive prices;
  3. Official Member Website templates which includes the design and development of a new rebranded website for a fraction of the cost of building a new website yourself; and
  4. The Style Guide & Graphic Usage Standards to help you develop brand-consistent communications over time.

 
Check out the Brand Resource Center to learn more. If you have a specific question you need answered that you don’t see there, email us at brand@mealsonwheelsamerica.org.

IS COST A HURDLE?

Members have told us that one obstacle they sometimes face in adopting the new brand is cost. Adopting the brand can be free! We also offer a limited number of brand grants of up to $2,500 for Member programs to offset costs like new stationery and materials, website updates, and anything else you need to rebrand. Apply today!

STILL LOOKING FOR MORE?

Join us at the Annual Conference for an in-depth session Everything You Always Wanted to Know about Adopting the Meals on Wheels Brand on Thursday, September 1 from 1:45 - 3:00 p.m. to hear first-hand from a panel of Meals on Wheels America Member programs about how they made the decision to adopt the brand, sold the idea to their boards, found the funds to make it possible, launched it in their own communities, and the success it has brought.


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JOIN THE DISCUSSION

 
Did you know that we have an online discussion group where Members just like you are actively collaborating with their peers on crucial topics? Contribute and learn about these topics by joining our LinkedIn Discussion Group here. A few of the most recent conversations in the group include:

  • Best practices and products for transporting various meals;
  • How and when to recognize donors; and
  • Recommendations on emergency preparedness for inclement weather conditions.


AD COUNCIL HOW-TO WEBINAR: ENGAGE YOUR COMMUNITY USING SOCIAL & LOCAL MEDIA – AUGUST 1

Learn directly from the Ad Council about the social and local media outreach strategies that will drive the Meals on Wheels campaign – and how you can put them to work in your own community. Find out how to use your existing local networks as powerful tools to engage new volunteer prospects and supporters for your program. You'll also explore how to share compelling volunteer stories and maximize the use of the launch outreach strategies over the course of the campaign during this free webinar on August 1 at 3:30 p.m. EDT.

    IN THIS WEBINAR YOU WILL:

    • Discover how to maximize your social media outreach and find ways to involve your community's volunteers; and
    • Learn ways to further engage your local media in highlighting the campaign.
    WEBINAR: Ad Council How-To Webinar: Engage Your Community Using Social & Local Media
    PRESENTERS: Chief Marketing and Communications Officer Susan Waldman, Meals on Wheels America, and Representative(s) from the Ad Council
    WHEN: Monday, August 1, 2016
    TIME: 3:30 p.m. to 4:30 p.m. EDT
    FEE: FREE
    REGISTER NOW


    DATA COLLECTION THROUGH POPULATION HEALTH MANAGEMENT SOFTWARE – AUGUST 9 

    Effective presentation and analysis of the data your program collects is crucial to securing contracts with healthcare entities, grants and other funding opportunities. Register for this free webinar on August 9 at 3:30 p.m. EDT to learn how to collect data that will effectively demonstrate the impact of your services through software tools. Paul Watkins, Senior Vice President for Business Development & Health IT, Aging & In-Home Services of Northeast Indiana, will discuss how his agency uses software to gather and use data and how your program can, too.

      IN THIS WEBINAR YOU WILL:

      • Learn how to enhance your ability to collect information for analysis in an efficient way;
      • Hear how to effectively communicate the data you have collected to justify outcomes; and
      • Understand how to track service delivery progress in real time.
      WEBINAR: Data Collection Through Population Health Management Software
      PRESENTER:
      Paul Watkins, Senior Vice President for Business Development & Health IT for the Aging & In-Home Services of Northeast Indiana
      WHEN: Tuesday, August 9, 2016
      TIME: 3:30 p.m. to 4:30 p.m. EDT
      FEE: FREE
      REGISTER NOW