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Subaru of America

Since 2008, Subaru and its retailers have gone the extra mile for America’s seniors — supporting Meals on Wheels through their Subaru Share the Love® Event, providing vehicles, volunteering time and building local partnerships that help fuel our network.

White Male Volunteer Delivering Branded Meal in Front of Subaru Branded Car

Subaru Logo

Since 2008, Subaru includes Meals on Wheels America in its Subaru Share the Love® Event. With every new Subaru vehicle purchased or leased during the holiday season, Subaru and its retailers donate a minimum of $300 to charities, like Meals on Wheels, when a customer chooses a participating charity.*

And that’s just the start. In local communities, Subaru retailers and Meals on Wheels providers forge long-lasting partnerships:

  • 50 Subaru Outback vehicles were donated to celebrate Subaru’s 50th anniversary.
  • Select retail leaders serve on local Meals on Wheels boards.
  • Retail staff often volunteer to deliver meals to and visit with seniors.
  • From collecting paper products to making birthday gifts for Meals on Wheels clients, local retailers find dozens of other ways to give back.

Through the Share the Love® Event, Subaru and its retailers have supported the delivery of more than 5.2 million meals and friendly visits to homebound seniors nationwide. They’ve also extended their giving following major natural disasters, including Hurricanes Helene and Milton in 2024 and the central Texas floods and Los Angeles wildfires in 2025. To date, Subaru and its retailers have donated more than $37 million to Meals on Wheels America and its network of local providers.

Featured Post
Fueling Kindness: How a senior with Alzheimer's inspired a long-time Subaru employee
People gathered hold a Subaru Share the Love check
Fueling Kindness: How a senior with Alzheimer's inspired a long-time Subaru employee

Whitney Marti, a volunteer with Cabarrus Meals on Wheels in Concord, N.C., has spent over a decade delivering meals and providing companionship to seniors, inspired by her first delivery to a lonely woman with Alzheimer’s. As Customer and Community Liaison for Subaru South Charlotte and Subaru Concord, Whitney’s team has supported the nonprofit with essential supplies, food drives, and $235,000 raised through Subaru’s Share the Love® Event. Whitney’s dedication embodies Subaru’s commitment to giving back and supporting local communities.

Featured Post
Sharing the Love: How One Subaru Retailer Is Helping Seniors Thrive
Two Subaru volunteers walking towards a house carrying a meal.
Sharing the Love: How One Subaru Retailer Is Helping Seniors Thrive

When Jane began struggling to shop for groceries and prepare meals, her local Meals on Wheels provider became a lifeline. Thanks to support from Reynolds' Subaru through the Subaru Share the Love® Event, she now receives nutritious meals, daily companionship and the peace of mind that comes from knowing someone cares.

2026 Subaru Share the Love® Event

From November 19, 2026 through January 4, 2027, Subaru and its retailers will donate a minimum of $300 to charities, like Meals on Wheels, for every new Subaru vehicle sold or leased, when a customer chooses a participating charity.* When you choose Meals on Wheels America as your charity of choice, you are helping support the delivery of meals and friendly visits to older adults nationwide. Customers also have the opportunity to support their local Meals on Wheels provider.

Learn More About the Subaru Share the Love Event

* Subaru of America, Inc. (“SOA”) will donate $250 for every new Subaru vehicle sold or leased from November 19, 2026, through January 4, 2027, when one or more of the four national charities is designated by the purchaser or lessee. Pre-approved hometown charities may also be selected for the donation depending on retailer participation. In addition, for every new Subaru vehicle sold or leased during the campaign period, participating retailers will donate a minimum of $50 in total to their registered hometown charities. Subaru will donate a total of $5 to their registered hometown charities for every qualifying Subaru vehicle routine service visit during the campaign period at participating retailers. Purchasers/lessees must make their charity designations by January 15, 2027. The four national charities will receive a guaranteed minimum donation of $250,000 each. See your local Subaru retailer for details or visit subaru.com/share. All donations made by SOA. This promotion is void in the state of Hawaii.

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