THANKS TO SUBARU OF AMERICA FOR SHARING THE LOVE WITH HOMEBOUND SENIORS!
Through the 2017 Share the Love Event, from November 16, 2017, to January 2, 2018, Subaru donated $250 for every new Subaru vehicle purchased or leased to the customer's choice of the four national charities, including Meals on Wheels America, with a minimum guarantee of $250,000. In addition to these partners, Subaru retailers selected hundreds of hometown charities for their customers to support as well.
The national television spots supporting this campaign highlighted inspiring beneficiaries of the four national charities, who told their stories and encouraged viewers to put a little more love in their hearts. The song Put a Little Love in Your Heart featured prominently throughout the campaign, and was performed by each of these inspiring people as they told their stories.
Representing Meals on Wheels, the campaign introduced Bruce, a Purple Heart military veteran, and Chris, a fellow veteran who delivers Bruce the nutrition and companionship he needs to age with dignity in his own home. The bond between Bruce and Chris captures the lasting impact Meals on Wheels creates beyond the meal itself.