National Campaigns to End the Wait™

Our campaigns are designed to help raise awareness and drive action for seniors facing hunger and isolation. End the Wait serves as a rallying cry for individuals, corporations and public officials to unite behind the Meals on Wheels mission and champion senior health and well-being.

Empty Plate with Meals on Wheels America and End the Wait Logo

End the Wait: Driving Action for Seniors Waiting

Every year, Meals on Wheels serves over 2 million seniors, but that’s only a fraction of those in need. Without proper awareness, funding and advocacy, our seniors are left waiting. We can’t wait anymore. Through our End the Wait campaigns, we’re inviting everyone to be a part of the solution.

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Two women talking

#RespectYourElders: Building Compassion for America’s Seniors

As a nation, we’ve allowed our seniors to fall into the shadows. The #RespectYourElders campaign was designed to bring nationwide attention to the importance of connection, care and compassion for seniors. From everyday people to celebrities, we ask everyone to honor the seniors in their lives and share their support on social media using #RespectYourElders. Together, we can End the Wait for empathy, compassion and support for America’s aging population.

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Looking Back:
History of National Campaigns

End Silent Crisis

America, Let’s Do Lunch™: Calling for Volunteers Nationwide

In partnership with the Ad Council, America, Let’s Do Lunch was launched at a time when the need for volunteers to deliver meals to homebound seniors was growing. With a focus on mobilizing new volunteers, the campaign inspired hundreds of thousands of volunteers to raise their hand to help.

SAVE LUNCH Campaign

#SaveLunch: Protecting Meals on Wheels’ Funding

The #SaveLunch campaign was launched when elected officials needed to be reminded of the crucial role of Meals on Wheels providers in delivering nutritious meals to homebound seniors. With a focus on mobilizing advocates to protect and increase funding for Meals on Wheels, over 25,000 messages were sent to Congress. The campaign successfully influenced policy changes and generated significant public pressure to protect and enhance senior nutrition programs across the country.

Meals on Wheels March for Meals Logo

March for Meals: Driving Action for Meals on Wheels

Held every March in alignment with the Older Americans Act Nutrition Program anniversary, this campaign was designed to raise awareness and drive action. The campaign encouraged communities to support local Meals on Wheels providers through volunteering, donations and advocacy. It also aimed to mobilize policymakers to fund and protect senior nutrition services. Through local events, media outreach and volunteer involvement, March for Meals successfully advocated for seniors’ access to nutritious meals, helping to combat food insecurity and isolation.