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Mar 11, 2015

Alexandria, VA, March 11, 2015 – Meals on Wheels America is proud to further its relationship with CBS EcoMedia as an inaugural member of the “Viewers to Volunteers” (V2V) community.

Viewers to Volunteers, which launched March 9 at, is a new digital platform that empowers consumers to support causes they care about in a simple, fun – and free! – new way. Consumers can direct funding to a variety of critical education, wellness and environmental projects across the country simply by watching and reading compelling and inspiring articles and videos on their smartphones, tablets and computers, and sharing them with others over social media. 

“Meals on Wheels America is proud to continue our relationship with EcoMedia, as an ally in the launch of its new and transformative V2V program,” said Ellie Hollander, President and CEO of Meals on Wheels America. “Thanks to V2V, we can now share the good news about our work with a wider community of givers, making it possible for Meals on Wheels to do more to support our nation’s seniors.”

Since 2014, Meals on Wheels America and CBS EcoMedia have collaborated through EcoMedia’s Health and Wellness program. Most recently, CBS EcoMedia leveraged advertising media spend from Bayada HealthCare to support local Meals on Wheels programs across Massachusetts with funding for shelf stable meals. As V2V expands on the innovative model of leveraging advertisers’ media dollars, they can now give consumers an active role in the process. Through V2V, everyone can support Meals on Wheels and other causes they care about without spending a dime. 

“Through Viewers to Volunteers, Meals on Wheels will receive the resources necessary to continue its critical support of our nation’s seniors,” said Paul Polizzotto, President and Founder of EcoMedia. “By making it simple, fun and free to give, V2V makes it possible for everyone to be a part of providing nutritious meals and the gift of independence to seniors across the country. EcoMedia is proud to be able to extend the privilege of giving to everyone, and delighted to welcome Meals on Wheels to the Viewers to Volunteers community.”

About Meals on Wheels America (formerly the Meals on Wheels Association of America)

Meals on Wheels America is the oldest and largest national organization supporting the more than 5,000 community-based programs across the country that are dedicated to addressing senior isolation and hunger. This network exists in virtually every community in America and, along with more than two million volunteers, delivers the nutritious meals, friendly visits and safety checks that enable America’s seniors to live nourished lives with independence and dignity. By providing funding, leadership, education and advocacy support, Meals on Wheels America empowers its local member programs to strengthen their communities, one senior at a time. For more information, or to find a Meals on Wheels provider near you, visit

About CBS EcoMedia Inc.

EcoMedia was founded in 2002 by social entrepreneur Paul Polizzotto. The company’s mission is to harness the power of the advertising dollar to make tangible, quality of life improvements in communities nationwide. In 2010, after successfully partnering on a wide range of environmental projects, EcoMedia was acquired by CBS Corporation, exponentially scaling its reach across television, radio, interactive, and publishing media.

Through EcoMedia’s patent-pending EducationAd, WellnessAd, EcoAd, and Viewers to Volunteers advertising programs, national brands and local businesses provide millions of dollars in financial support to some of the nation’s most effective nonprofit organizations, funding critical veterans, education, wellness, and environmental projects nationwide.

EcoMedia’s innovative and proprietary business model has fundamentally altered the advertising and nonprofit landscapes, elevating the ordinary, traditional commercial – and media, in general – into a catalyst for tangible, quantifiable social change.

EcoMedia has earned numerous awards and recognitions for its work, including the US Conference of Mayors Award for Excellence in Public Private Partnerships (2009), Edison Awards for Social Innovation and Social Impact (2012, 2013), and the Starlight Children's Foundation's "General H. Norman Schwarzkopf Leadership Award” honoring individual and organizational leaders who are doing extraordinary work to advance the common good and strengthen their communities. For more information, visit