This month in Brand Corner we're providing insight on the name-changing process for adopting the Meals on Wheels America brand. See the question and answer below!
THIS MONTH'S QUESTION:
Would your organization have to change its name in order to adopt the Meals on Wheels brand?
To adopt the brand, your program must take the naming convention "Meals on Wheels [Geographic Location]" (i.e. Meals on Wheels Missoula or Meals on Wheels Jefferson County). If your Meals on Wheels service or program does not legally use that naming convention, you can file a DBA (doing business as) with your local government – usually your Secretary of State – and send it to firstname.lastname@example.org after submitting your License Agreement.
If you operate a Meals on Wheels service under a larger umbrella organization, you can still adopt the brand! For example, Meals on Wheels Greater Houston adopted the brand for its particular service, though it remains part of its parent organization Interfaith Ministries of Greater Houston.
Learn more about this and all of your most common brand-based questions in the Brand Resource Center’s FAQs, or by emailing email@example.com.
SCALE UP WITH NATIONALLY DISCOUNTED FROZEN MEALS
Is your program looking to expand your reach and create a consistent client experience across your service area to meet the growing demand of the rapidly changing environment? As we’ve made it our #1 goal to prepare the network for current and sustaining healthcare opportunities, Meals on Wheels America has partnered with Valley Services, Inc. to deliver competitively priced frozen meals that meet most special dietary requirements and can be delivered anywhere in the continental US.
Valley’s well-established Traditions Meals Solutions brand can enable you to expand meal capacity, choice offering and geographic reach through cost-effective frozen meal purchasing and client-direct drop shipments.
THE VALUE OF ADDING FROZEN MEAL OPTIONS
- Increase your capacity – If your kitchen is already operating at capacity or you’re experiencing high operating expenses, you can serve more seniors through nationally-discounted frozen meals.
- Broaden your reach – Serve clients living outside your delivery area or those unable to visit a congregate site with frozen meals shipped directly to your facility or the recipient’s front door.
- Expand your offerings – Valley offers more than 100 meals that meet medical and dietary requirements including diabetic-friendly, gluten-free, renal and/or puree meals, among others.
DELIVERY OPTIONS FOR ANY SIZE PROGRAM
DIRECT TO FACILITY PURCHASES
Allow your program to receive packed meals, palletized and shipped directly to your facility or distribution center. These flash-frozen meals can be re-packaged with your additional meal components so that your specific nutrition goals are met.
- Perfect for medium to large programs with freezer capacity to store 30+ cases of meals. (Each case contains 10 meals.)
DIRECT TO CLIENT PURCHASES
- Allow your program to send a small quantity of meals directly to a client’s door when you are unable to deliver them in person.
- Perfect for any size program with clients in a limited-delivery area or with specific dietary needs.
GET STARTED TODAY
To learn more about using Valley's discounted frozen meals to expand capacity, choice offering and geographic reach, contact Steven Skelton at firstname.lastname@example.org or 706-436-3999. He’ll help you decide which purchasing option makes the most sense for your program and walk you through setting up a Meals on Wheels America Member account with Valley. Once you’ve set up your account, all orders will be placed and serviced directly though Valley’s Customer Service.
5 AREAS WHERE YOUR BOARD COULD BE SUPPORTING YOUR FUNDRAISING EFFORTS – OCTOBER 13
Board members provide a lot of value to nonprofit organizations in setting the strategic direction for the sustainability of your program, but are they doing everything they can to fundraise on your behalf? Join the Meals on Wheels Leadership Academy on Thursday, October 13 at 3:30 p.m. EDT to learn how you can equip your board of directors to open doors and help drive revenue. Presenter Mary Beth Harrington will touch on five specific areas where your board of directors can easily fuel your fundraising. Those enrolled in the Leadership Academy Certificate program will earn one credit toward their Revenue Development course requirement.
In this webinar you will:
- Learn how to empower board Members to make fundraising asks on behalf of your organization;
- Gain an understanding of how to educate your board members to fundraise in a variety of ways; and
- Hear the different areas your board members can support you in overall program fundraising.
Webinar: 5 Areas Where Your Board Could Be Supporting Your Fundraising Efforts!
Date: Thursday, October 13, 2016
Time: 3:30 p.m. – 4:30 p.m. EDT
Presenter: Mary Beth Harrington
Competency: Revenue Development
Track: Development and Fundraising
DRIVING EFFECTIVE TEAMS THROUGH STRENGTHS-BASED LEADERSHIP – OCTOBER 25
One of the keys to effective leadership is the ability to build strong teams. Not everyone on your team has to be good at everything. Your program’s effectiveness can be enhanced by identifying and honing individual strengths of your team members to produce the best work possible. Join the Meals on Wheels Leadership Academy on Tuesday, October 25 at 3:30 p.m. EDT to learn how you can identify and channel your strengths in your current role and balance responsibilities based on your team’s collective interests. You’ll walk away with a better understanding of how to identify roles that make your team stronger and meet strategic goals. This webinar will also provide those enrolled in the Leadership Academy Certificate program with a credit toward your Organizational Planning course requirement!
In this webinar you will:
- Learn how to identify your team’s strengths;
- Gain an understanding of key strategies you can use to uncover and support the kind of team members you have; and
- Discuss how and when to reconfigure roles for your team.
Webinar: Driving Effective Teams through Strengths-Based Leadership
Date: Tuesday, October 25, 2016
Time: 3:30 p.m. – 4:30 p.m. EDT
Presenter: Kishshana Palmer from Kishshana & Co
Competency: Organizational Planning
JOIN THE DISCUSSION
Did you know that we have an online discussion group where Members just like you are actively collaborating with their peers on crucial topics? Contribute and learn about these topics by joining our LinkedIn Discussion Group here. A few of the most recent conversations in the group include:
- Best practices and products for transporting various meals;
- How and when to recognize donors; and
- Recommendations on emergency preparedness for inclement weather conditions.