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Oct 15, 2020

Automaker Announces Return of Longtime National Charity Partners, Including Meals on Wheels America

CAMDEN, N.J., Oct. 15, 2020 /PRNewswire/ -- Subaru of America, Inc. today announced the return of its annual Subaru Share the Love® Event in 2020. Thirteen years running, the 2020 Share the Love Event will mark the fifth consecutive year there will be no cap placed on the total donation from Subaru of America, Inc. to its Share the Love Event charitable partners. The event puts new owners in the driver's seat when it comes to selecting which charity or charities are to receive a donation from Subaru on their behalf. By the end of the event's thirteenth year, Subaru and its participating retailers hope to exceed a grand total of $200 million donated to help those in need.

"Each year, we look forward to the Subaru Share the Love Event as a special time where our retailers, customers, national and local charity partners come together to make an impact on our communities," said Alan Bethke, Senior Vice President of Marketing, Subaru of America, Inc. "We are honored to be more than a car company for all those who interact with Subaru by supporting the causes that are closest to their hearts. While this year has challenged us all, we look forward to being a force for good through the 2020 Subaru Share the Love Event."

From November 19, 2020, through January 4, 2021, with every new Subaru purchased or leased at one of the 632 participating Subaru retailers nationwide, Subaru will donate $250 to the customer's choice of charities*. The customer may choose to direct their donation to four national partner charities: The American Society for the Prevention of Cruelty to Animals® (ASPCA®), Make-A-Wish®, Meals on Wheels America and National Park Foundation. Subaru retailers also will have the opportunity to add a local hometown charity(ies) for their customers to select.

In addition to the four national charity partners, Subaru retailers across the country have selected over 790 local charitable organizations to support during this year's Subaru Share the Love Event.

For a second year, participating Subaru retailers will also donate $5 to their hometown charity(ies) for every routine Subaru vehicle service visit during the Subaru Share the Love Event, November 19, 2020 through January 4, 2021.

Since its 2008 launch, Subaru has donated more than $176 million to a host of national and hometown charities.

Meals on Wheels America
Meals on Wheels America provides leadership to local, community-based programs dedicated to fighting hunger and isolation among our nation's homebound seniors. Through the Subaru Share the Love Event, Meals on Wheels has helped deliver more than 2.3 million meals to America's seniors. 

*Subaru will donate $250 for every new Subaru vehicle sold or leased from November 19, 2020, through January 4, 2021, to four national charities designated by the purchaser or lessee. Pre-approved Hometown Charities may be selected for donation depending on retailer participation. For every new Subaru vehicle sold or leased during the campaign period, participating retailers will donate a minimum of $50 in total to their registered Hometown Charities. Purchasers/lessees must make their charity designations by January 15, 2021. The four national charities will receive a guaranteed minimum donation of $250,000 each. See your local Subaru retailer for details or visit All donations made by Subaru of America, Inc.

About Subaru of America, Inc.
Subaru of America, Inc. (SOA) is a wholly owned subsidiary of Subaru Corporation of Japan. Headquartered at a zero-landfill office in Camden, N.J., the company markets and distributes Subaru vehicles, parts and accessories through a network of more than 630 retailers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive, Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. SOA is guided by the Subaru Love Promise, which is the company's vision to show love and respect to everyone, and to support its communities and customers nationwide. Over the past 20 years, SOA has donated more than $190 million to causes the Subaru family cares about, and its employees have logged more than 40,000 volunteer hours. As a company, Subaru believes it is important to do its part in making a positive impact in the world because it is the right thing to do.

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Diane Anton
Corporate Communications Manager
(856) 488-5093

Nicholas Saraceni
Corporate Communications Specialist
(856) 488-3330

SOURCE Subaru of America, Inc.