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THIS MONTH IN THE AD COUNCIL READINESS SERIES:
VOLUNTEER ONBOARDING

Last month we focused our Ad Council preparation efforts on how we can collectively create a powerful unified voice for Meals on Wheels. This month, with the launch of the new Ad Council Readiness Center, we turn our focus to Volunteer Onboarding. Access a host of tools and resources to help you prepare to convert your coming influx of volunteer prospects into dedicated volunteers for your program.

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VISIT THE AD COUNCIL READINESS CENTER

Visit our new online resource that houses all of the support activities and programs that can help you to get ready. It even includes a handy checklist of all the activities that you can use to track your progress.

KICK OFF YOUR VOLUNTEER ONBOARDING EFFORTS BY REGISTERING NOW FOR THE MARCH 29 WEBINAR AT 3:30 P.M. EDT

The foundation of turning prospects into dedicated volunteers is the volunteer onboarding process. During this webinar you will learn what prospects told us they want from you and what your fellow Members advise on how to deliver that. Learn about the Low-Friction Volunteer Onboarding Model and how to apply it to your program.  
REGISTER NOW

TAKE PART IN OTHER VOLUNTEER MANAGEMENT READINESS ACTIVITIES

The Ad Council Readiness Center includes all the current activities available for Members and will be updated as others are added. Current activities accessible through the site on this month’s topic of volunteer onboarding include support for recruiting the next generation of volunteers, managing an aging volunteer corps and managing volunteer risk.
VISIT THE SITE HERE

And, as always, if you have any questions, please do not hesitate to contact us at adcouncil@mealsonwheelsamerica.org.


CELEBRATING ANOTHER SUCCESSFUL MARCH FOR MEALS WITH UNRESTRICTED GRANTS

 

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This week, more than 2,200 elected officials, local celebrities and prominent community figures from across the country are participating in Community Champions Week to help raise awareness for the incredible work you do and the needs of your seniors. These voices have the power to bring our cause to the forefront and create real change!

It’s not too late to register all of your Champions online, regardless of when they're participating this March, so that they will appear on our official roster. Also, don’t forget to thank them. We have Community Champions Week images in our social media library that you can post to thank all those involved.

MARCH FOR MEALS GRANTS: THE ICING ON THE CAKE!

You’ve already raised funding, recruited volunteers, enlisted Champions and built supportive community partnerships. Now, thanks to funding from Subaru's annual Share the Love Event, we're able to make your local March for Meals campaigns even more successful by awarding unrestricted grants!

All you have to do is fill out the 2016 March for Meals grant application online through the Meals on Wheels America Grants Management System. Simply tell us about your March activities and track your campaign-related publicity and social media coverage throughout the month. While you can start working on your application at any time and save as you go, it must be finalized and submitted no later than Friday, April 15, 2016 to be eligible.

Your submission will be graded by a panel of judges, focusing on:

  • Your usage of Meals on Wheels America’s March for Meals toolkit materials including the 2016 March for Meals logo, video, messaging and branded merchandise to enhance the nationwide effort;
  • The level of participation of Community Champions (elected officials, local celebrities, etc.) in your March for Meals campaign;
  • How you leverage community events and engagement to increase awareness, volunteer recruitment and/or funding;
  • Your utilization of traditional media coverage, social media and other outreach in your March for Meals campaign; and
  • The clarity and completeness of the answers to the questions and supporting attachments (links, photos, press clippings, etc.)

FUNDING AVAILABLE

 
 Grants will be awarded to Members at the following levels:

Grand Prize - $10,000 (one award given)
Gold Level - $5,000 (five awards given)
Silver Level - $2,500 (ten awards given)
Bronze Level - a minimum of $500 (all other awards given)

When awarding grants, we’ll take into account that programs vary in location, size and capacity. When you’re telling us about your campaign, be sure to include efforts and not just outcomes so we can recognize you for effort, too.

NOTE:
Only Meals on Wheels America Member programs in good standing throughout the entire month of March 2016 and grant review period are eligible to apply for and receive a March for Meals grant.

Learn more about the 2016 March for Meals grant opportunity here.

 

DRUMROLL, PLEASE – SUBARU SHARE THE LOVE EVENT FUNDING AND GRANT RECIPIENTS ANNOUNCED!

 
Chief Development Officer Kristine Templin and Chief Membership Officer Todd Turner have some exciting news about the results of Subaru’s 8th Annual Share the Love Event and the grants we gave to the Members who really made a huge impact in their local communities in the video below. Watch it now:

Check out our official press release and a full listing of all Share the Love grant recipients here.


WELCOME NEW MEMBERS

 
Davie County Senior Services, Mocksville, NC
Food Bank of Eastern Michigan, Flint, MI
Juneau Meals on Wheels, Juneau, AL
Meals On Wheels - Santa Maria Valley, Santa Maria, CA
Plymouth Council on Aging, Plymouth, MA
Tri County CAP, Inc, Coos County Senior Meals, Berlin, NH
VINE Faith in Action, Mankato, MN

INDUSTRY INSIGHTS

NEW REPORT SHEDS LIGHT ON WHAT A TRANSITIONING AGING NETWORK MEANS FOR YOUR PROGRAM

A new report published by the National Academy of Social Insurance, The Aging Network in Transition: Hanging in the Balance, covers important developments in the Aging Network that impact your program and its future role in the healthcare space. Major legislative and demographic shifts are creating new opportunities for senior nutrition programs. Through the National Resource Center on Nutrition and Aging, we're providing you with the tools and resources, such as this report, to help you best take advantage of them. 

KEY FINDINGS FROM THE REPORT

  1. The report notes that the passage of the Affordable Care Act (ACA) is changing the way we provide services to older adults. The report states that there are new methods of delivering and paying for healthcare services, and with that, new opportunities for senior nutrition programs in the healthcare space.
  2. Medicare’s Accountable Care Organizations (ACOs), bundled payment initiatives and Medicaid long-term services and supports (MLTSS) programs all present senior nutrition programs with the opportunity to partner with healthcare entities. Programs can contract to provide nutrition services, aid in the discharge planning process and support other health-related interventions, for example. However, it’s important for programs to educate themselves on the healthcare space before trying to enter into any of these partnerships.
Download the full report here.
 

RESOURCES AVAILABLE TO HELP YOU FORM THESE PARTNERSHIPS

While the prospect of partnering with a major healthcare entity may be overwhelming, senior nutrition programs are truly in the best positions in their local communities to make these connections. In order to prepare your program to seek out these partnerships, The National Resource Center on Nutrition & Aging (NRCNA) and the Administration for Community Living (ACL) have created a host of learning materials that are designed to prepare you for these important conversations. You can access them on the right.

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  • ACL Business Acumen Learning Collaborative – The Administration for Community Living (ACL) has selected 11 networks of community-based aging and disability organizations to participate in a learning collaborative and receive targeted technical assistance related to business acumen.
  • NRCNA Business Acumen Resources – The NRCNA has collected helpful webinars, articles and reports that will help you build your business case, prepare for a transitioning Aging Network and much more.
  • NRCNA On-Demand Webinars – The NRCNA houses a wide variety of free archived webinars and training resources that cover many nutrition and aging topics. Check them out today!

QUESTIONS?

If you have questions about the report or any of the learning opportunities, feel free to reach out to Uche Akobundu, Director of Project Management and Impact, at uche@mealsonwheelsamerica.org.

ASSOCIATION UPDATES

NEW DATA RELEASED TO HELP MAKE YOUR CASE FOR SUPPORT

Data can tell a meaningful story that resonates both intellectually and emotionally with potential funders, donors and policy makers. And, making your case for support isn’t complete without up-to-date facts and figures on senior hunger, isolation and poverty – both nationally and locally – and the difference you make in communities you serve. We recommend using these updated numbers below when advocating for your seniors to current and future supporters.

NEW NATIONAL NUMBERS ON SENIORS IN AMERICA:

  • 9.6 million or 1 in 6 seniors (60+) are facing the threat of hunger
  • 18.4 million seniors are living in or near poverty
  • 15.2 million seniors are isolated, living alone
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NEW NATIONAL NUMBERS ON THE MEALS ON WHEELS SOLUTION IN AMERICA:

  • More than 2.4 million seniors are served each year through Older Americans Act (OAA)-funded nutrition programs
  • Nearly 1 million meals are served each day through OAA-funded nutrition programs
  • 219 million meals are served each year through OAA-funded nutrition programs
  • The average annual cost of delivering meals to a senior is $2,200
  • The cost of feeding a senior for a year is approximately the same as one day in the hospital
  • The cost of feeding a senior for a year is the same as the cost for less than 10 days in a nursing home
  • 40% of seniors receiving home-delivered meals and 27% receiving congregate meals are at or below poverty
  • 37% of seniors receiving home-delivered meals and 39% receiving congregate meals live in rural areas
  • 28% of seniors receiving home-delivered meals and 27% receiving congregate meals are minorities

ADDITIONAL RESOURCES

 
Our 2016 State and National Senior Fact Sheets were released earlier this month and provide an incredible resource for making your case. Download them today!

2016 NATIONAL FACT SHEET

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2016 STATE FACT SHEETS

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MEALSONWHEELSAMERICA.ORG WINS INDUSTRY AWARD – AND A VERSION OF THAT SITE CAN BE YOURS!

Meals on Wheels America was recently honored with a Silver Award for its website – www.mealsonwheelsamerica.org – in the Association TRENDS’ 2015 All-Media Contest. The annual competition is held exclusively for associations, recognizing the most creative and effective communication vehicles developed in the industry over the prior year. The 2015 contest judged nearly 400 entries across 22 categories of association communications.

As part of our efforts to make Meals on Wheels brand adoption as turnkey as possible for our Members, we've developed a partnership with OneEach Technologies to create a customized, branded, mobile-responsive website at an affordable price with all the support you'll need to make it your own. Members that have signed a Brand License Agreement can choose from three approved Member website designs that are variations of the award-winning www.mealsonwheelsamerica.org.
 

Learn more about our Official Member Websites here!

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MEET THE NEW MEALS ON WHEELS AMERICA STAFF

We’re happy to welcome Education and Training Administrator Hannah Giltner and Professional Development Director Sharron Crawford Corle to our Meals on Wheels America family. Read on to learn more about their backgrounds and how they will apply their experience to their new roles.

HANNAH GILTNER – EDUCATION AND TRAINING ADMINISTRATOR

 
Hannah joined Meals on Wheels America just this month, bringing a strong nonprofit management and administrative background to the team. In her former positon as Deputy Director of the Canadian American Business Council (CABC), she developed and executed the day-to-day functions of a nonprofit, trade advocacy organization. These efforts, as well as organizing and executing the CABC’s annual State of the Relationship Summit, provide her with strong skills useful to the Education and Training team here at Meals on Wheels America.

As Administrator, she is an integral part of the Education and Training team, focusing on producing educational opportunities such as: webinars, in-person training and hands-on planning for the Meals on Wheels Annual Conference and Expo. You’ll likely hear her during an upcoming webinar and see her this August/September in Nashville! Feel free to reach out to her at hannah@mealsonwheelsamerica.org.

FUN FACT ABOUT HANNAH: She has dual citizenship with Canada. Go Maple Leafs!

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SHARRON CRAWFORD CORLE – PROFESSIONAL DEVELOPMENT DIRECTOR  

 
Sharron Crawford Corle joined us in late January with over 15 years of experience developing, implementing and evaluating learning events. Sharron comes to Meals on Wheels America after leading the Association of Maternal and Child Health Programs (AMCHP) as the Associate Director for Workforce & Capacity Building. In this capacity, she led efforts to identify and exceed the workforce and leadership development needs of the state/territorial maternal and child health workforce. Prior to AMCHP, Sharron also coordinated youth violence prevention educational efforts at the National Crime Prevention Council. (Does this remind you of McGruff’s Take a Bite out of Crime?)

As the Professional Development Director at Meals on Wheels America, Sharron will work with the training and education team to strategize, plan and implement a range of programs that serve the broad development needs of our diverse Membership, including the Leadership Academy and Annual Conference and Expo. Send a friendly virtual greeting to her at sharron@mealsonwheelsamerica.org.

FUN FACT ABOUT SHARRON: She loves to cook, travel and read. The world is her oyster! 

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Join us in welcoming our new additions to the Meals on Wheels America family!


MEALS ON WHEELS AMERICA’S EXPERTISE HIGHLIGHTED AT THE 2016 AGING IN AMERICA CONFERENCE

The 2016 Aging in America Conference convenes each year to facilitate the exchange of ideas and knowledge, allow experts to share their learnings, shape new perspectives and reinvigorate us to do our best work. Read recaps of the three sessions presented by Meals on Wheels America. They provide a great refresher on initiatives we’re engaged in to support the network at large.
 

COLLABORATING TO SOLVE SENIOR HUNGER IN AMERICA

 

EMERGING OPPORTUNITIES FOR COMMUNITY-BASED NUTRITION SERVICES IN THE DEVELOPING HEALTHCARE ENVIRONMENT

DELIVERING MORE THAN A MEAL: IMPACT OF HOME-DELIVERED MEAL SERVICE MODEL ON CLIENT HEALTH


Presented by Uche Akobundu, Meals on Wheels America, and Emily Basten, Feeding America 

Presenters Uche Akobundu and Emily Basten used the Feeding America and Meals on Wheels America collaboration as an example of the power that partnerships have in raising awareness about the problem of senior hunger. They shared how their work is designed to increase food assistance access to older adults, as well as tips on how national and local programs can collaborate and identify tangible solutions.

Access the presentation slides here.

Presented by Magda Hageman-Apol, Meals on Wheels America and Linda Netterville, Meals on Wheels America

Meals on Wheels America presenters Magda Hageman-Apol and Linda Netterville explained how the National Resource Center on Nutrition and Aging (NRCNA) has been working with local Meals on Wheels programs to identify practice models that support the integration of nutrition services into the healthcare space. Through this presentation, they discussed the changing healthcare market, opportunities for senior nutrition programs to partner and bring value, as well as what resources the NRCNA has to offer senior nutrition programs seeking to gain more understanding and technical support for their healthcare integration activities.

Access the presentation slides here.

Presented by Dr. Kali Thomas and Uche Akobundu, Meals on Wheels America

This session recapped our More Than a Meal Pilot Research Study released in March 2015 that demonstrated the value of the full home-delivery service. It compared the experience and health outcomes realized by older adults who receive three different levels of service: daily traditional meal delivery, once-weekly frozen delivery and individuals on a waiting list. The study’s findings validated what we’ve all known for decades anecdotally and through firsthand experience: that Meals on Wheels does, in fact, deliver so much more than just a meal.

Access the presentation slides here.

 
Stay tuned for more information on the Meals on Wheels America-Feeding America Partnership Guide, potential funding opportunities from the National Resource Center on Nutrition and Aging, and More Than a Meal Phase 2 research study findings that will be made available throughout 2016.

MEMBER OPPORTUNITIES & BENEFITS

APPLICATION PERIOD FOR ANNUAL CONFERENCE NEED-BASED SCHOLARSHIPS TO OPEN APRIL 15

To assist Member programs unable to attend the 2016 Meals on Wheels Annual Conference and Expo without outside financial support, we are pleased to offer up to 100 scholarships of $750 each to be applied toward registration and/or travel.

Any Meals on Wheels America Member program can apply for the scholarships beginning Friday, April 15, and we especially encourage programs with a small staff to use this opportunity to submit an application through the Online Grants Management System. We are fortunate to be able to offer so many scholarships this year thanks to our ongoing relationship with Subaru.

To be eligible to apply for a scholarship, a Member program must be in good standing at the time of application submission and remain in good standing until the scholarship payments are distributed and all subsequent reports have been submitted. Scholarship award recipients will be required to register and pay full Conference Registration fees in advance of July 1. Reimbursement checks for the full amount of the scholarship award will be provided onsite at the Conference.

NEED-BASED CRITERIA
 

To qualify for a scholarship, Member programs must demonstrate that one or more of the following hardships has adversely impacted available funding for continuing education or for attending conferences:

  1. A decrease in their overall 2016 senior nutrition revenue/funding budget (in comparison to 2015):
    • ​Initiation of a waitlist
    • A growing waitlist
  2. A notable change in the demographic composition of the program’s service area or the need for services:
    • A high percentage of the client population served near or below the poverty line
    • A high percentage of rural clients
    • An ethnically diverse population
    • An increase in demand for services in the 60+ population
    • An increase in demand for services from Veterans and former service members
    • An increase in demand for services from multi-generational households
    • Some other demographic or geographic challenge not mentioned above
    • A weather-related emergency or natural disaster this past year that affected your facilities, operations and/or service delivery (i.e., extreme snowfall, extreme cold/heat, fire, flood, hurricane, tornado, etc.)
    • Some other extraordinary hardship, not otherwise described by the categories above.

Members will be asked to complete a simple online application form with related questions. Applicants will be evaluated based on how the demonstrated hardship impacts their ability to otherwise attend the Annual Conference, and how their program and clients will benefit from attendance. Please note that, if qualified, only one scholarship will be awarded per Member program.

The application will be posted in the Online Grants Management System between April 15 - 29, 2016. Scholarship recipients will be notified by May 26, 2016.

MAKE YOUR PLANS TO ATTEND TODAY! 

Early-bird Registration rates are available through July 1, 2016 and additional discounts are applied for Meals on Wheels America Members and when you attend with one or more of your colleagues. Our discounted Conference room block is limited and rates will expire on August 1 or sooner if the block has filled. You can book your stay online or by calling 1-888-777-6779. Be sure to mention the group discount code "Meals on Wheels America."

Visit www.mealsonwheelsamerica.org/conference for more information about registration, agenda and accommodations.
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POTENTIAL SAVINGS ALERT


Unemployment Services Trust (UST), a trusted Meals on Wheels America Member Discount Program partner, recently published a blog on a potential savings opportunity that could benefit your program. According to Section 3303(e) of the Internal Revenue Code, nonprofits have the opportunity to opt out of the state unemployment insurance tax system and instead reimburse the state only for the unemployment benefits paid to their former employees. Learn more about if this opportunity is right for your program here.


INTRODUCING MEMBER-ONLY DISCOUNTED WHOLESALE MEALS THROUGH VALLEY

The latest addition to the Meals on Wheels America Member Discount Program allows Meals on Wheels America Members to expand meal capacity, choice offering and geographic reach. Our new partnership with Valley Services, Inc. offers cost-effective meal purchasing and direct drop shipments to meet your clients' needs. 

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Every frozen meal provided through Valley's well-established Traditions Meals Solutions brand meets the 1/3 dietary reference intakes (DRI) requirement of Older Americans Act nutrition programs and can enable you to support more seniors in your area. It's also the perfect solution for senior congregate dining centers, care transitions and any scenario requiring quality, ready-to-heat meals.

Frozen Meal Contents 10 pk WEB

In addition, meal offerings meet the demands of almost any special dietary requirement:

  • Regular
  • Diabetic
  • Gluten Free
  • Renal
  • Vegetarian
  • Puree

Once you set up a Meals on Wheels America Member account with Valley, you'll place your discounted meal orders through them directly. The menus change every six months.

OPTIONS FOR ANY PROGRAM

Whether your kitchen is already operating at capacity, you're looking to meet the medical and dietary requirements of your clients, or you want to serve clients who are outside of your routine coverage area, purchasing discounted wholesale meals though Valley can meet your unique needs.

DIRECT TO FACILITY PURCHASES

  • Allow your program to receive packed meals, palletized and shipped directly to your facility or distribution center. These flash-frozen meals can be re-packaged with your additional meal components so that your specific nutrition goals are met.
  • Perfect for medium to large programs with freezer capacity to store 30+ cases of meals. (Each case contains 10 meals.)

DIRECT TO CLIENT PURCHASES

  • Allow your program to send a small quantity of meals directly to a client's door when you are unable to deliver them in person.
  • Perfect for any size program with clients in a limited-delivery area or with specific dietary needs.

 
PRICING, MENUS & MORE

Log on to www.mealsonwheelsamerica.org/wholesalemeals for Member-only pricing, sample menus and to learn more about using Valley's discounted frozen meals to expand capacity, choice offering and geographic reach. Feel free to contact Steven Skelton at steven@mealsonwheelsamerica.org or 706-436-3999 to discuss purchasing options or to get started by setting up a Meals on Wheels America Member account with Valley.


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JOIN THE DISCUSSION

 
Did you know that we have an online discussion group where Members just like you are actively collaborating with their peers on crucial topics? Contribute and learn about these topics by joining our LinkedIn Discussion Group here. A few of the most recent conversations in the group include:

  • Best practices and products for transporting various meals;
  • How and when to recognize donors; and
  • Recommendations on emergency preparedness for inclement weather conditions.

UNDERSTANDING THE VARIETY OF PERSPECTIVES AMONG HEALTH CARE ORGANIZATION DECISION MAKERS – HOW YOU CAN EFFECTIVELY PITCH TO THEM – WEBINAR, APRIL 5

Understanding the role and needs of various decision makers within specific health care organizations is a critical factor in the development and design of your value proposition proposals to these potential customers. This free webinar on Tuesday, April 5 will identify some of the key decision makers within health care organizations and the important issues that will resonate with them and maximize the development of your uniquely designed value propositions.
 

IN THIS WEBINAR YOU WILL:

  • Identify strategic personnel within health care organizations to who you can target your nutrition services value proposition;
  • Align previously discussed key reference points with the identified health care personnel; and
  • Review primary objections and responses.
WEBINAR: Understanding the Variety of Perspectives Among Health Care Organization Decision Makers – How You Can Effectively Pitch to Them
PRESENTER: Sharon R. Williams, Founder and CEO of Williams Jaxon Consulting, LLC
WHEN: Tuesday, April 5, 2016
TIME: 3:30 p.m. to 4:30 p.m. EDT
FEE: FREE
REGISTER NOW


THE 6 C’S OF BOARD DEVELOPMENT: CASH, CLOUT, CONTACTS, CREDENTIALS, COMMUNITY & COMMITMENT – WEBINAR, APRIL 7

Join us on Thursday, April 7 at 3:30 p.m. EDT for a Meals on Wheels Leadership Academy webinar designed to teach both you and Board of Directors the foundational policies and procedures needed to run an effective and efficient organization. Presenter Pat Bohse, an accomplished nonprofit management and training consultant, will guide you through an in-depth discussion and provide examples on the key elements that are needed to sustain and grow an organization.

    IN THIS WEBINAR YOU WILL:

    • Learn existing policies and procedures created to aid in organizational and Board development;
    • Hear helpful examples of organizational growth; and
    • Hear from an experienced management and training consultant dedicated to “Helping Organizations Change Their Worlds.”
    WEBINAR: The 6 C's of Board Development: Cash, Clout, Contacts, Credentials, Community & Commitment
    PRESENTER: Pat Bohse, President of Bohse & Associates, Inc.
    WHEN: Thursday, April 7, 2016
    TIME: 3:30 p.m. to 4:30 p.m. EDT
    COMPETENCY: Organizational Planning
    CREDIT(S): 1
    FEE: $25
    REGISTER NOW


    LEVERAGING GOODWILL: INSPIRING DEEPER VOLUNTEER ENGAGEMENT THROUGH BETTER ONBOARDING – WEBINAR, APRIL 14

    This year, Meals on Wheels programs have a unique opportunity to expand their volunteer teams through the Ad Council volunteer recruitment campaign. A solid onboarding and human resources strategy will help you make the most of this investment in your program’s success. In this webinar, presenter Tobi Johnson, president and founder of VolunteerPro, will help you develop a solid game plan for welcoming, screening, and deploying large numbers of volunteer prospects quickly, efficiently, and without a lot of extra stress. She’ll also share how to offer and match volunteers with the right opportunities that will inspire and grow the sustained commitments you need for long-term success.

      IN THIS WEBINAR YOU WILL:
       
      • Learn how to design high-impact, high-satisfaction volunteer roles;
      • Explore how to support the needs of volunteers at different levels of engagement;
      • Discuss how to manage a volunteer onboarding process to scale and still maintain personalized connections without extra effort; and
      • Learn how to tap the skills of volunteers and co-workers to help, so you aren’t left “doing it all.”
      WEBINAR: Leveraging Goodwill: Inspiring Deeper Volunteer Engagement Through Better Onboarding
      PRESENTER: Tobi Johnson, MA, CVA
      WHEN: Thursday, April 14, 2016
      TIME: 3:30 p.m. to 4:30 p.m. EDT
      COMPETENCY: Planning for the Future
      CREDIT(S): 1
      FEE: FREE
      REGISTER NOW